By Sven Larsen
These days everyone is familiar with e-commerce. And our more social media savvy readers are probably all clued up on f-commerce (that’s Facebook commerce folks). I’ve even heard Google’s Adwords and Adsense business referred to as g-commerce. But what about the next letter in the alphabet. How come no one is talking about [...]
Tags:Digital Tools·h-commerce·hcommerce·Health care·healthcare·innovation·marketing·online resources·Pharma·Pharmaceutical industry·strategy·technology·Trends·user needs
We recently chatted with Paul Simms, Chairman of eyeforpharma, the mastermind behind the ‘Pharmasuiticus reps’ YouTube nature “documentary,” which you may have seen doing the rounds in your social networks.
Pixels&Pills: Why did you decide to make this video?
Paul Simms: We find ourselves quite frustrated with the current situation in pharmaceutical sales management. This is still [...]
Tags:Digital Tools·eyeforpharma·Health care·innovation·marketing·Paul Simms·Pharma·pharma reps·Pharmaceutical industry·Pharmasuiticus Rep·Sales·sales reps·sales tools·technology·user needs·Video
by DJ Edgerton (@wiltonbound)
The question seems almost nonsensical at first – your Twitter followers may be really outstanding people, but they’re not organic chemists or researchers. And your Facebook fans, while devoted, probably do not, generally speaking, know how to move a new drug through the FDA approval process.
Just the same, it’s a mistake to [...]
Tags:Compliance·data·digital strategy·Digital Tools·Education·engagement·epatient·FDA·information·innovation·Legal Issues·marketing·Pharma·Pharmaceutical industry·R&D·research and development·social media·Social network·strategy·technology·Trends·user needs
by Briana Campbell (@MsMatchGirl)
“If it’s not mobile, it won’t work in 2012 and beyond,” Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions. “We’re a marketplace conditioned to look down on our screen first. It’s not a B2C vs. B2B thing. If your users are people, you’re going [...]
Tags:BDI·case studies·Conferences·Education·events·innovation·mhealth·mobile·mobile apps·mobile healthcare·Pharma·Pharma industry·Pharmaceutical industry·roundtables·technology·Trends·User Experience·user needs
by Jason Brandt (@jasondmg3)
For over half a century, the Breathalyzer has given law-enforcement officials a portable, fairly reliable instrument to test for, and prevent, driving under the influence.
However, when you start to listen to the critics of the technology complain that diabetics, dieters, hyperventilaters, mouthwash users, cold medicine users or smokers can have incorrect results [...]
Tags:analyze·breathalyzers·data·Digital Tools·future·patient·Patients·Pharma·Pharmaceutical industry·technology·Trends·User Experience·user needs
by Dennis Portello
Everywhere you turn, a wave of seemingly ever-accelerating technology changes impact our world. From computers to communications, from basic research to go-to-market products, technology has increased productivity and, most would argue, increased our standard of living.
Against that backdrop – not to mention the backdrop of individual lives, full of smartphones, computers, iPads and [...]
Tags:developing world·Digital Innovation·global healthcare·Health·Health care·healthcare·impact·Improve·innovation·mobile·patient needs·technology·user needs
by Sven Larsen
Physicist Michael Neilsen discussed open research in a March TEDX event, the video of which was recently posted.
As a rule, the academic community lives to publish. Mathematicians, scientists, researchers, think tanks, physicians, biomedical researchers: most times, their stock in trade is their byline. But just as a journalists’ byline has come to mean [...]
Tags:Digital Tools·innovation·Medicine·Michael Neilsen·open data·open medicine·Pharma·Pharmaceutical industry·social media·social networks·strategy·TedX·Trends·user needs
by Jason Brandt (@jasondmg3)
What if there were a coordinated healthcare system in which teams of caregivers focused on sharing information and insights about their mutual patients and preventing health issues before they became critical?
Is it a utopian dream or perhaps the mission statement of an advocacy group? No – it’s the original vision developed two [...]
Tags:caremore·Health care·Health Care Reform·healthcare·patient needs·Patients·prevention·prevention models·US Health Care·user needs
by DJ Edgerton (@wiltonbound)
Thinking back just 20 years ago, there were a limited number of communication options: the phone call, the letter, the fax. A person’s digital habit – though not thought of in that way – was limited to television or radio, save for a few early adopters exploring computer technology. Today we have [...]
Tags:communication·digital habits·Digital Tools·engagement·Health care·health care providers·healthcare·information·Patients·Trends·user needs
by Krissy Goelz (@krisgoelz)
Recently, we were asked what we thought about how Google+ could affect healthcare, by someone who had read an Xconomy post on the same question.
So, does this newest, mega-hyped social network have the potential to really transform the industry? As you’ve seen with our many point/counterpoint articles, we like to [...]
Tags:Digital Tools·Education·engagement·Facebook·Google·Google Plus·Health care·healthcare·innovation·Legal Issues·social media·Social network·Trends·user needs
