by Briana Campbell (@MsMatchGirl)
“If it’s not mobile, it won’t work in 2012 and beyond,” Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions. “We’re a marketplace conditioned to look down on our screen first. It’s not a B2C vs. B2B thing. If your users are people, you’re going [...]
Tags:BDI·case studies·Conferences·Education·events·innovation·mhealth·mobile·mobile apps·mobile healthcare·Pharma·Pharma industry·Pharmaceutical industry·roundtables·technology·Trends·User Experience·user needs
by Jason Brandt (@jasondmg3)
For over half a century, the Breathalyzer has given law-enforcement officials a portable, fairly reliable instrument to test for, and prevent, driving under the influence.
However, when you start to listen to the critics of the technology complain that diabetics, dieters, hyperventilaters, mouthwash users, cold medicine users or smokers can have incorrect results [...]
Tags:analyze·breathalyzers·data·Digital Tools·future·patient·Patients·Pharma·Pharmaceutical industry·technology·Trends·User Experience·user needs
by Krissy Goelz (@krisgoelz)
Mirror, mirror on the wall, who’s the healthiest one of all?
Imagine if looking in the mirror could reveal more than just the lines on your face or the state of your hair. What if the mirror was magic and could know what medications you needed to take or whether your blood sugar [...]
Tags:Compliance·Design·Digital Tools·Education·engagement·future·Health·Health care·healthcare·information·innovation·magic mirror·RFID·technology·User Experience·user needs
Harold Johns of Johnson and Johnson talks about how Pharma companies can improve the customer experience by learning best practices from other industries.
Tags:#efm·ESPN·Harold Johns·Johnson & Johnson·Pixels and Pills·User Experience
Joe Hogan of Epion Health talks about putting tablets at the point of care at Digital Pharma East 2011.
Tags:#digpharm·Conferences·Digital Pharma East·digital pharma east 2011·engagement·Health·Health care·healthcare·innovation·patient·Patients·tablets·Trends·User Experience
by Jason Brandt (@jasondmg3)
Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical companies need to think strategically about their digital delivery strategy and optimize their most valuable asset: their website.
Social networks are an important component of the marketing mix, [...]
Tags:brand website·business·business strategy·digital strategy·engagement·information·innovation·marketing·Pharma·Pharmaceutical industry·technology·User Experience·user needs·website·Websites
We’re excited to be participating in another UnNiched(micro) breakfast at the CUNY Graduate Center in October.
This one, however, will prove to be a little different from other events that UnNiched has hosted in the past. This one is a grown up show and tell, or, as they are calling it “Scratch, Sniff and Learn.”
That’s right. [...]
Tags:conference·Conferences·data·Design·Digital Tools·Education·innovation·media·mobile·Patients·strategy·technology·Thought Leaders·Trends·unNiched·User Experience·user needs
by Jason Brandt (@jasondmg3)
Our culture has long been fascinated by robots. From the Jetsons’ Rosie the Robot to Star Wars’ C3PO and R2D2 and Disney’s Wall-E, it’s not surprising that the field of medicine has also given rise to the capabilities of robots. Today, some of those sci-fi fantasies of the past are becoming reality.
Many [...]
Tags:Health care·information·innovation·innovative·patient·Patients·robotics·robots·technology·Trends·User Experience
by Krissy Goelz (@krisgoelz)
Oh, Facebook, how I love you so. Not because you’ve turned this city girl into a farmer or helped me get in touch with my inner Mafia Wars, but because you introduced me to the kind of engagement I want expect from my online experience. I’ve gotten to connect to the people [...]
Tags:communi·communication·Facebook·Google·Patients·social media·Social network·technology·Trends·User Experience·user needs
By Jason Brandt (@JasonDMG3)
Recently, we’ve talked about how new technologies are helping patients on transplant waiting lists live a normal life out of their homes, instead of confined to a hospital bed, and how they’re helping caregivers monitor senior citizens in a thorough but respectful way. That got us to thinking about all of the [...]
Tags:computer·home·medical equipment·mobile·self-care·technology·therapy·User Experience
