By Sven Larsen (@zemoga)
You probably know that you should be telling stories in your work. But do you know how?
The concept of storytelling as an art form gained prominence in recent years in the business world – but I’d argue that it’s a back-to-basics survival mechanism more than a trend. We all work long hours, [...]
Tags:attention·Blogs·brand·celebrities·commercials·conversation·data·different·Facebook·information·lecture·marketing·medium·mythology·narrative·pictures·presentation·print·social media·storytelling·television·transmedia·Twitter·variety·Video
By DJ Edgerton (@wiltonbound)
The crossroads of pharmaceuticals and digital technology: It’s a fast-paced, fascinating intersection of complexity and creation, regulation and ideas, strategy and innovation. This juncture is exactly where we’ve planted Pixels and Pills, here in our online home as well as physically here on the East Coast. And we’re looking forward to the [...]
Tags:digital·digital pharma west·innovation·interviews·mobile·Pharmaceuticals·social media·technology·trend·Twitter·Video
Jennifer Dyer talks e-mailing with patients, instant health reporting through Facebook, and using Twitter and YouTube to unify advocacy messages. She also shares exciting information about a new mobile app being tested.
Tags:application·endocrinology·Facebook·Hospital·Jen Dyer·mobile·Ohio State University·Patients·Pharm Fresh·social media·Twitter
By DJ Edgerton (@wiltonbound)
Whoa, that’s like…so meta, dude.
A 5-minute walk on any college campus will reveal that “meta” has become the 21st-century version of “groovy.” It’s a word used to describe content that talks about itself – like writing a song about writing a song. That’s deep.
Of course, being self-referential isn’t always a good thing. [...]
Tags:business·capitalism·case studies·conference·drug development·Facebook·failure·friendfeed·learn·media·meta·practical·reputation·science·self-reference·social media·state of pharma·success·the social network·theory·trials·Twitter
(Photo courtesy of The Next Web)
By Kristin Phillips (@KLAPhillips)
Many bloggers find that creating compelling blog content isn’t always a field of dreams; just because you build it, doesn’t mean readers will come.
Popular, well-read blogs don’t happen overnight. Most of the time blogs with large viewership are cultivated over time, but it doesn’t mean you have [...]
Tags:Blog·bookmarks·content·exposure·Facebook·guest blog·information·interesting·issues·link·multimedia·optimize·perspective·promote·quality·reader·repeat·signature·smart·Social network·subscribers·topic·Twitter·vision·writer·YouTube
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in [...]
Tags:accuracy·crdibility·crowdsourcing·cyber bullying·diagnosis·Education·Facebook·group therapy·health decisions·information·isolation·Patients·Pharma·security·social media·social stigma·support·Twitter
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
By Jim Mittler, PhD (@jim_mittler)
In [...]
Tags:activity·advocacy·awareness·Blog·condition·coping·decision·diagnosis·disease·doctor·empowered·game·health decisions·healthcare·Knowledge·lifestyle·manage disease·Patients·perspective·reminder·research·risks·social media·stress·terminology·treatment options·Twitter
Casey Williams, Associate Director of Health Sciences at iProspect, discusses her favorite sessions, tweeting from the conference, conversing with attendees, and why she wants to see more SEO coverage at DTC conferences
Tags:#dtc2011·Casey Williams·conference·DTC National Convention·DTC Perspectives·events·interview·iProspect·life sciences·search·SEO·social media·Twitter·Video
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
By [...]
Tags:business·Facebook·interaction·meaning·multi-task·network·Patients·physicians·Productivity·relationship·Skype·social media·substitution·Twitter
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
By Jeremy Lichtenberger (@Air_Master_J)
Face-to-face interactions [...]
Tags:collaborate·collaboration·communicate·conversation·e-mail·experience·face to face·Facebook·feedback·globalization·ideas·information·Knowledge·multimedia·multitasking·personal·phone·Productivity·retweet·searchable·share·social media·technology·Twitter·workforce
