by Briana Campbell (@MsMatchGirl)
People like to make out that the issues surrounding pharma’s involvement with social media are extraordinarily complex. I’m not so sure.
It’s over-simplistic – but still true – to say that the main worry with digital media for the pharmaceutical industry is the interactivity of social networks. You see, I don’t think it’s [...]
Tags:Compliance·DTC·Facebook·HIPPAA·marketing·off-label·Pharma·Pharma industry·Pharmaceutical industry·reporting·social media·Social network·Twitter
by DJ Edgerton (@wiltonbound)
How much of a role does social media play in influencing policymakers? And how much of a role can – or should – marketing play in crafting those messages for pharmaceutical companies?
It’s a tough question, but before we get to it, take a moment to listen carefully. Hear that high-pitched, faint screaming [...]
Tags:communications·elected officials·Facebook·FDA·patient needs·Pharma·Pharmaceutical industry·politics·social media·social networks·Twitter
Tags:#epatcon·communication·Communities·community·conference·Conferences·events·Health care·healthcare·Thought Leaders·Tweetup·Twitter
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
It Gets Better
The Trevor Project
On September 22, 2010, a skinny, redheaded 18-year-old changed education and laws [...]
Tags:bullying·communication·Communities·community·defining moments·Education·Facebook·homophobia·innovation·it gets better·social media·the trevor project·Trends·Twitter
by Briana Campbell (@MsMatchGirl)
Just the other day Richard Meyer posted an article entitled, “STOP! Social Media Is Not the Answer” in which he makes a strong case against pharma marketers turning to social media for their campaigns. He points out that people don’t want to connect with their drugs on social networks. He points out [...]
Tags:#hcsm·Facebook·Google·LinkedIn·marketing·Pharma·pharma marketing·Pharmaceutical industry·social·social media·Social network·social networking·Twitter
by Briana Campbell (@MsMatchGirl)
Wrath. Sloth. Greed. Gluttony. Lust. Envy. Pride.
The seven deadly sins.
In June of this year, PM360 laid out the Seven Deadly Sins of Pharma Marketing (you can take a peek at the digital edition here). And Dave Sonderman laid out his accompanying thoughts on the unintentional sins in a post on the GSW [...]
Tags:#hcmktg·#hcsm·communication·Communities·community·digital strategy·Digital Tools·Education·Facebook·FDA·Health·Health care·healthcare·information·marketing·Pharmaceutical industry·social media·social media platforms·social media strategies·Social network·strategy·Trends·Twitter
by Briana Campbell (@MsMatchGirl)
Just over a year ago, we interviewed Marc Monseau at BDI’s Social Communications and Healthcare conference. The three topics that he brought up then were so important then – and now – that we thought it was important to revisit them.
Being Personal
Marc talked about the importance of being personal [...]
Tags:communication·Communities·community·digital strategy·social media·Social network·Thought Leaders·Trends·Twitter
By Sven Larsen (@zemoga)
You probably know that you should be telling stories in your work. But do you know how?
The concept of storytelling as an art form gained prominence in recent years in the business world – but I’d argue that it’s a back-to-basics survival mechanism more than a trend. We all work long hours, [...]
Tags:attention·Blogs·brand·celebrities·commercials·conversation·data·different·Facebook·information·lecture·marketing·medium·mythology·narrative·pictures·presentation·print·social media·storytelling·television·transmedia·Twitter·variety·Video
By DJ Edgerton (@wiltonbound)
The crossroads of pharmaceuticals and digital technology: It’s a fast-paced, fascinating intersection of complexity and creation, regulation and ideas, strategy and innovation. This juncture is exactly where we’ve planted Pixels and Pills, here in our online home as well as physically here on the East Coast. And we’re looking forward to the [...]
Tags:digital·digital pharma west·innovation·interviews·mobile·Pharmaceuticals·social media·technology·trend·Twitter·Video
Jennifer Dyer talks e-mailing with patients, instant health reporting through Facebook, and using Twitter and YouTube to unify advocacy messages. She also shares exciting information about a new mobile app being tested.
Tags:application·endocrinology·Facebook·Hospital·Jen Dyer·mobile·Ohio State University·Patients·Pharm Fresh·social media·Twitter
