Tag Archives: Twitter

DIGITAL HEALTH TWEETCHATS: ALIVE AND WELL

By Spitz (@SpitzStrategy) Filtering the Twitterverse When Chris Messina first tweeted the recommendation to use hashtags back in August 2007, he likely had no clue that their use would not only...
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PHARMA SOCIAL MEDIA ISN’T READY FOR PRIME TIME — YET

By Spitz (@SpitzStrategy) Hope Springs Infernal Seems a day of press doesn't go by without a pundit, blogger, or consultant extolling the need for pharma participation in social media. The inherent...
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TEDMED Here We Come!

Big excitement today as Pixels & Pills founder DJ Edgerton is headed down to Washington, DC for this year's TEDMED Conference. There's a stellar cast of speakers and DJ will be snapping pics...
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Where are the Pharma Reps on Grey’s Anatomy?

By Sven Larsen (@svenplarsen) Watching Peter Diamandis recent talk on a "world of abundance" and reading my colleague Jason Brandt's thoughts on how news organizations affect the public's...
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Is Pharma Ready for a Whitney Houston Moment?

By Sven Larsen (@svenplarsen) February has been a big month for social media with tremendous activity surrounding both last night's Oscar ceremony and the Superbowl. But the event which should...
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Does the Problem Hold the Solution?

by Briana Campbell (@MsMatchGirl) People like to make out that the issues surrounding pharmas involvement with social media are extraordinarily complex. Im not so sure. Its over-simplistic - but...
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Social Media, Pharma and Politics

by DJ Edgerton (@wiltonbound) How much of a role does social media play in influencing policymakers? And how much of a role can or should marketing play in crafting those messages for...
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Our ePatCon Tweetup – In Pictures

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Defining Moments: It Gets Better

The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. It Gets Better The...
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All Social Networks Are Not The Same – Where Should You Be?

by Briana Campbell (@MsMatchGirl) Just the other day Richard Meyer posted an article entitled, "STOP! Social Media Is Not the Answer in which he makes a strong case against pharma marketers...
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Seven No-Nos of Social Media Engagement

by Briana Campbell (@MsMatchGirl) Wrath. Sloth. Greed. Gluttony. Lust. Envy. Pride. The seven deadly sins. In June of this year, PM360 laid out the Seven Deadly Sins of Pharma Marketing (you can...
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PNP Revisited: Personality, Relevance and Trust in Social Media

by Briana Campbell (@MsMatchGirl) Just over a year ago, we interviewed Marc Monseau at BDIs Social Communications and Healthcare conference. The three topics that he brought up then were so...
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