Kristie Kuhl, JD, Senior Vice President, Makovsky + Co is a counselor on issues that impact biotechnology, specialty pharma, health-product distribution and medical devices. She led issues management teams assisting US-based B. Braun in response to hospital-related crises. Kristie also led the Agency team that launched Alexion’s Soliris, [...]
Entries Tagged as 'trust'
The Six A’s for Managing Legal Disputes
June 11th, 2010 · 8 Comments · Knowledge, Opinion
Tags:advertising·business·Lawsuit·Legal Issues·marketing·media·patient·public relations·social media·trust
How to Build Online Relevance and Trust
February 18th, 2010 · 1 Comment · Knowledge
By Russ Ward (@russcward)
I was thinking that to have a close circle of good friends is to have a trusted relationship with each person. Typically we make regular contact with each other to share our common interests and keep up with what is happening in our lives.
When we think about what it takes to develop [...]
Tags:communication·Communities·Customer relationship management·digital strategy·Digital Tools·marketing·relevance·social media·Social network·trust·User Experience·user needs