by Russ Ward (@russcward)
Can science be crowdsourced? Can medicine take advantage of the knowledge of the masses to leapfrog to advances? Can we use social media tools to cure disease?
These are (increasingly specific) questions about the utility of digitally shared intelligence to improve healthcare – sometimes called “citizen science” (similar to “citizen journalism”). While nobody is [...]
Tags:Communities·crowdsource·crowdsourcing·FoldIt·Health·Health care·health tracking network·healthcare·John Mack·patient·Pharma·Pharmaceutical industry·science·SETI@Home·Trends
by DJ Edgerton (@wiltonbound)
The question seems almost nonsensical at first – your Twitter followers may be really outstanding people, but they’re not organic chemists or researchers. And your Facebook fans, while devoted, probably do not, generally speaking, know how to move a new drug through the FDA approval process.
Just the same, it’s a mistake to [...]
Tags:Compliance·data·digital strategy·Digital Tools·Education·engagement·epatient·FDA·information·innovation·Legal Issues·marketing·Pharma·Pharmaceutical industry·R&D·research and development·social media·Social network·strategy·technology·Trends·user needs
by Briana Campbell (@MsMatchGirl)
“If it’s not mobile, it won’t work in 2012 and beyond,” Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions. “We’re a marketplace conditioned to look down on our screen first. It’s not a B2C vs. B2B thing. If your users are people, you’re going [...]
Tags:BDI·case studies·Conferences·Education·events·innovation·mhealth·mobile·mobile apps·mobile healthcare·Pharma·Pharma industry·Pharmaceutical industry·roundtables·technology·Trends·User Experience·user needs
by Jason Brandt (@jasondmg3)
For over half a century, the Breathalyzer has given law-enforcement officials a portable, fairly reliable instrument to test for, and prevent, driving under the influence.
However, when you start to listen to the critics of the technology complain that diabetics, dieters, hyperventilaters, mouthwash users, cold medicine users or smokers can have incorrect results [...]
Tags:analyze·breathalyzers·data·Digital Tools·future·patient·Patients·Pharma·Pharmaceutical industry·technology·Trends·User Experience·user needs
by Sven Larsen
#Adaptordie is an apt hashtag to sum up the teachings of digital-media pundit Brian Solis. It’s also an apt hashtag to describe the current state of affairs in the pharmaceutical industry.
Solis’s new book, The End of Business as Usual, a follow-up to the popular Engage, focuses on this need of business to change the old ways and [...]
Tags:digital strategy·Digital Tools·Facebook·FDA·healthcare·innovation·marketing·Pharma·Pharmaceutical industry·social media·social networks·Trends
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Jason Brandt (@jasondmg3)
Yesterday you [...]
Tags:doctor·doctor's office·doctors practice·Education·epatient·healthcare·information·patient·Pharmaceutical industry·technology·Trends
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Krissy Goelz (@krisgoelz)
I’m not [...]
Tags:doctor·doctor's office·doctors practice·Education·epatient·healthcare·information·patient·Pharmaceutical industry·technology·Trends
by DJ Edgerton (@wiltonbound)
Over the next five years, spending on interactive marketing will double, according to research from Forrester done for Ogilvy. What now are TV budget sizes will be interactive marketing budget sizes in 2016.
Here’s a short Q&A on what this means for you.
Why is this happening?
It’s simply a reaction to reality. Interactive digital devices [...]
Tags:information·marketing·Pharmaceutical industry·social media·strategy·Trends
by Sven Larsen
Physicist Michael Neilsen discussed open research in a March TEDX event, the video of which was recently posted.
As a rule, the academic community lives to publish. Mathematicians, scientists, researchers, think tanks, physicians, biomedical researchers: most times, their stock in trade is their byline. But just as a journalists’ byline has come to mean [...]
Tags:Digital Tools·innovation·Medicine·Michael Neilsen·open data·open medicine·Pharma·Pharmaceutical industry·social media·social networks·strategy·TedX·Trends·user needs
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
Antimatter has been a long-running plot device, used in TV shows and movies for about fifty years. But a year ago, [...]
Tags:antimatter·digital strategy·engagement·innovation·marketing·Trends
