by Jason Brandt (@jasondmg3)
Mad Men protagonist Don Draper works in the show’s fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare marketers face on a daily basis – meeting deadlines, incorporating new technologies, managing perceptions, and influencing behaviors all while ensuring personal growth.
The pharmaceutical industry and [...]
Tags:communication·Don Draper·healthcare·innovation·inspiration·Mad Men·marketing·Pharma·Pharmaceutical industry·social media·strategy·Trends
by Jason Brandt (@jasondmg3)
Can two of the hottest organizational and operational trends from the last 20 years – Lean Manufacturing and Six Sigma – be adapted to pharma? That’s a trick question: They already have been, and quite successfully.
But, how about online pharma marketing? It’s a more interesting proposition.
First, some definitions for the majority of [...]
Tags:analytics·analyze·digital strategy·Education·innovation·Lean Digital Strategy·marketing·Pharmaceutical industry·six sigma·strategy·technology·Trends
We’ve been writing a lot about the case for mobile in healthcare over the past couple of years. And we’re going to keep writing about it. With one quarter of US adults turning to their mobiles for healthcare information, it’s important that the industry keeps pushing forward with innovative sites, apps and tools that will [...]
Tags:conference·Conferences·events·Health·Health care·healthcare·marketing·mobile·Pharma·Pharmaceutical industry·strategy·technology·Trends
Last week Pixels & Pills’ editor Briana Campbell had the pleasure of sitting down for a Skype chat (so the quality is a little lower than our normal, professional videos) with Dr. Darshan Kulkarni (@FDALawyers) of the Kulkarni Law Firm in Philadelphia. And while the questions answered in the conversation don’t constitute legal advice and [...]
Tags:#hcsm·@FDALawyers·Darshan Kulkarni·FDA·FDA Guidance·information·innovation·legal·Legal Issues·marketing·resources·social media·social media guidance·social media guidelines·Trends·Video
You’ve told us that you want to see more about what goes on at Zemoga, the sponsor of this media property, so we thought we’d give you a quick look in at a recent project that the team is especially proud of. Maria Rueda gave us the lowdown on one of Zemoga’s new babies, the [...]
Tags:AdobeMax·AdobeMax Challenge·Android·Digital Tools·Education·healthcare·HeartBeats·innovation·medical apps·Medical school·surgery·technology·Trends·Zemoga
We’ve entered conference season and there are a lot of great ones on the horizon in the next few weeks. Our friend John Mack has a fairly comprehensive list over on his website, but he’s missing one that we’re particularly excited about.
The Life Sciences Innovation Forum, from Microsoft and our friends at ExL Pharma, promises to addresses [...]
Tags:conference·Conferences·Digital Tools·innovation·life sciences·life sciences innovation forum·Pharmaceutical industry·social media·strategy·technology·Trends
By Sven Larsen
These days everyone is familiar with e-commerce. And our more social media savvy readers are probably all clued up on f-commerce (that’s Facebook commerce folks). I’ve even heard Google’s Adwords and Adsense business referred to as g-commerce. But what about the next letter in the alphabet. How come no one is talking about [...]
Tags:Digital Tools·h-commerce·hcommerce·Health care·healthcare·innovation·marketing·online resources·Pharma·Pharmaceutical industry·strategy·technology·Trends·user needs
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Krissy Goelz (@krisgoelz)
In The [...]
Tags:Best Practices·digital strategy·Digital Tools·Education·Opinion·social media·Social network·social networks·strategy·technology·Trends
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Jason Brandt (@jasondmg3)
As Egon [...]
Tags:Best Practices·digital strategy·Digital Tools·Education·Opinion·social media·Social network·social networks·strategy·technology·Trends
by Briana Campbell (@MsMatchGirl)
By now, you’ve all had time to review the FDA’s draft guidance on Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices. And you’ve had time to read the multitude of responses that came after (if you didn’t, Fabio Gratton has compiled many of them for you). And, [...]
Tags:electronic media·emerging media·engagement·FDA·FDA Guidance·FDA guidelines·information·innovation·Pharma·Pharmaceutical industry·social media·Social network·strategy·Trends
