The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
In July 2010, over 90 thousand documents related to the war in Afghanistan were leaked by WikiLeaks to major [...]
Tags:Compliance·conf·confidentiality·online·online security·privacy·security·transparency·wikileaks
By Rob Kempton (@manonthemooncon)
When you think cutting-edge use of social media, you’re probably not thinking of the FDA. While the agency has been criticized for not expediently issuing social media guidelines for pharma, they’re getting up to speed using social media to promote transparency in the agency’s operations, activities, processes and decision-making. The FDA released [...]
Tags:access·agency·communication·community·criticize·empower·engagement·FDA·government·guidelines·information·initiative·innovation·monitoring·patient·privacy·real time·social media·transparency
This post continues our new series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing health-related issues, both individually and together.
By Kimberly Reyes (@CommDuCoeur)
In my last installment in this series on the Millennial doctor, [...]
Tags:adoption·application·civic·collaboration·communication·Design·diversity·doctor·e-mail·Education·Generation Y·happiness·healthcare·holistic·independent·inefficiency·iPad·medical information·millennial·patient community·practice management·revolution·sharing·Skype·social media·technology·transparency
By Carl Turner (@leftyrightbrain)
When was the last time you updated your crisis communication plan? Social media has been great for creating conversations between companies and customers, but it’s also providing new opportunities for generating gaffes. Most recently, a new media agency employee dropped an F-bomb on Chrysler’s corporate Twitter account.
Pharma is no stranger to crisis [...]
Tags:Chrysler·conversation·crisis communications·employees·gaffe·Johnson & Johnson·media·mistake·plan·policy·PR·publicity·social media·strategy·stunt·transparency·Twitter
By Todd LaRoche (@ToddLaRoche)
Interactions take place online more so now than ever before. Even if you’re not expanding your Web site strategy or participating in social media, chances are your competitors are; they’re blogging, sending electronic newsletters, tweeting, and posting to their Facebook account and LinkedIn groups. With everyone vying for the attention of potential [...]
Tags:authenticity·authority·Blog·communication·content·Facebook·honesty·influence·newsletter·persuasion·privavy·relationships·social media·storytelling·strategy·transparency·Twitter·vision
By Todd LaRoche (@toddlaroche)
Whether you’re just dabbling in social media or if blogging, posting, friending and following are already old hat, your people skills can make or break your social media success. In the boardroom or on discussion boards and social media sites, proper business etiquette can be a key differentiator that delivers a competitive [...]
Tags:audience·Blog·community·credibility·engagement·etiquette·information·interaction·interest·personality·social media·transparency
This post is the first in a week-long series that asks “What would the government regulate?” We’ll be talking about government concerns, healthcare scares, the impact of reform, and more.
By Sven Larsen (@zemoga)
The FDA needs to let the pharmaceutical industry provide information online. Yes, there’s been plenty of disagreement over exactly how this ought to [...]
Tags:balance·communication·drug safety·Education·FDA·Legal Issues·marketing·Pharmaceutical industry·transparency
This news story is part of our week-long discussion around the theme of communication: how to speak to specific healthcare communities, and best practices for pharma executives.
By Leah Warner
The commercial interests of pharmaceutical companies continue to remain under scrutiny as evidenced by the recent announcement of the Council of Medical Specialty Societies (CMSS) “Code for [...]
Tags:advertising·clinical practice·communication·corporate gifts·digital strategy·grants·independence·marketing·Pharma·social media·sponsorships·transparency
