Tag Archives: transmedia
Where are the Pharma Reps on Grey’s Anatomy?
By Sven Larsen (@svenplarsen) Watching Peter Diamandis recent talk on a "world of abundance" and reading my colleague Jason Brandt's thoughts on how news organizations affect the public's...
Trans-Media Storytelling
By Sven Larsen (@zemoga) You probably know that you should be telling stories in your work. But do you know how? The concept of storytelling as an art form gained prominence in recent years in...
Posted in Digital Health, Social Media
Tagged attention, Blogs, brand, celebrities, commercials, conversation, data, different, Facebook, information, lecture, marketing, medium, mythology, narrative, pictures, presentation, print, social media, storytelling, television, transmedia, Twitter, variety, Video
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Pixels & Pills Interviews Fard Johnmar
PHOTO CREDIT: @fardj By Kimberly Reyes (@CommDuCoeur) When Fard Johnmar founded Enspektos, he set out to deliver innovative healthcare marketing solutions through focused strategy, research, and...
How to Become a Transmedia Expert
By Sven Larsen Learn from the masters. Here are transmedia gurusHenry Jenkins andJeff Gomez explaining more about the concepts behind transmedia storytelling. This post was originally published...
Posted in Digital Health, Social Media
Tagged communication, Communities, Thought Leaders, transmedia, Trends, Video
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The New Buzzword for 2010 – Transmedia
By Sven Larsen What is going to be the biggest trend of 2010? The continued growth of mobile platforms (the "third screen")? The practical uses ofaugmented reality?Adobe going to a daily schedule...
Posted in Digital Health, Social Media
Tagged digital strategy, Digital Tools, marketing, social media, storytelling, transmedia, Trends, User Experience
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