By Andy Smith
Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43 percent increase compared to one year ago. In the UK, social media has overtaken every other online activity.
Pharmaceutical companies still rely [...]
Marketing to Boomers
April 29th, 2011 · No Comments · Knowledge, Opinion
By Catlin Renaud (@catlinrenaud)
Baby Boomers – the 77 million people born between 1946 and 1964 – are redefining aging and shattering traditional assumptions about the sixth and seventh decades of life. We’ve all heard that 40 is the new 30, and that 50 is the youth of old age, but what does this mean for [...]
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