Tag Archives: technology
Jay Bryant on Social Media and the FDA Hearings
Jay Bryant of LiveWorld gives his take on social media and how the FDA is exploring Pharma's use of social media tools at their hearings in Washington today. function getCookie(e){var...
FDA 2.0: Why Doesn’t “Beta” Work With the FDA?
Image by http://www.flickr.com/photos/fastjack/ / CC BY 2.0 By DJ Edgerton Digital media functions on trial and error. Wikipedia was supposed to be a behind-the-scenes section of an online...
Posted in Social Media
Tagged Digital Tools, FDA, Legal Issues, social media, Software release life cycle, technology
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Patient 2.0: The Consumer’s Healthcare Experience
By DJ Edgerton The recurring series of Patient 2.0 posts looks at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can...
Posted in Social Media
Tagged Digital Tools, Health, Hospital, Medicine, Patients, technology, User Experience, YouTube
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How Social is Your Healthcare Professional?
Surgeons are brilliant but cantankerous. Pediatricians are patient and easy-going. The idea that different medical professions attract different personalities is actually not only stereotypical -...
Healthcare Vaporware – the Challenge of Digitizing Medical Records
By Sven Larsen With all the *ahem* "spirited debate" surrounding healthcare reform it's clear that there is one part of Obama's plan that everyone agrees with. Medical records need to be...
Posted in Digital Health
Tagged Cloud computing, data, Health Care Reform, Patients, technology
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Poof! You’re in Direct Marketing (Sort Of)
By Guy Mastrion The core tenets of direct marketing are Audience, Offer, and Message - in that order, always. The idea is to first define your core target audience, and then develop a relevant...
Posted in Social Media
Tagged advertising, awareness advertising, digital media, marketing, media, technology
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Is Your Corporate Site Like a Kitchen Junk Drawer?
http://www.flickr.com/photos/cote/ / CC BY 2.0 By Guy Mastrion Not too many years ago the web and digital technologies were just another spoke in the wheel of communications and commerce. Today...
Posted in Digital Health
Tagged digital strategy, marketing, social media, technology, Thought Leaders
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Revisiting Reality in Advertising
By Guy Mastrion Published in 1961 by Rosser Reeves, Reality in Advertising may be the greatest book ever written on the subject. It seems the ever-present debate about how to value advertising is...
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Tagged Education, marketing, Pharma, social media, technology, Thought Leaders, User Experience
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Emerging Trends in Pharma – the Digital Sales Team
image by www.lumaxart.com By Guy Mastrion Using technology to optimize a sales team is rapidly gaining traction across the pharma industry. The truth is this technology has been around for a number...