Tag Archives: targeted

The Science of Marketing to Women

By Ellen Nowakowski To market health care and pharma products or services to men, companies should include more images of scantily clad women and focus on visuals to connect with their target...
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RTCRM’s Carlen Lea Lesser Reviews Day One Keynotes With Pixels & Pills

Carlen Lea Lesser, VP/Director, Interactive Strategy at RTCRM, talkes about the doctor-patient dialogue, and the need to relevant, targeted, and personal messages. function getCookie(e){var...
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