Tag Archives: strategy
The Top 10 Posts of 2010 on Pixels & Pills
By Russ Ward (@russcward) It's been a whirlwind of a year for the Pharma and healthcare industries. We dove headfirst into social media, added the iPad to our list of mobile technologies,...
Posted in Digital Health, Social Media
Tagged analytics, Blog, communication, device, FDA, guidance, Health care, innovation, issues, marketing, measurement, metrics, News, page views, Pharma, posts, reader, social media, statistics, strategy, technology, Trends
2 Comments
Join Us at the Must-Attend Event of the Year: Social Media Week New York!
Social media continues to be one of the most significant developments of the past decade. It has greatly revolutionized the way we interact and connect with each other. Its impact on the...
Posted in Social Media
Tagged conference, digital, event, Facebook, fun, ideas, impact, Improve, innovation, New York, News, schedule, session, social media, strategy, technology, thought leader, Tool, trend, Twitter
Leave a comment
Live from New York, It’s BDI’s Mobile Healthcare Communications: Case Studies & Roundtables!
A new year brings new challenges for the healthcare industry. Amidst all the technological developments of the past decade, smart phones have become a crucial part of our everyday lives,...
Posted in Social Media
Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
2 Comments
Twitter: What’s It For?
By Kimberly Reyes (@CommDuCoeur) One of the biggest issues affecting business throughout 2010 and before has been how much the media that covers business has compacted. This summer at the eXL...
Posted in Social Media
Tagged business, conference, discussion, e-mail, journalism, livetweeting, media, multitask, notes, participation, presentation, quotes, social media, statustics, strategy, Twitter
Leave a comment
Next-Generation CRM
By Bill Lucas Tracking data and standardizing processes via a CRM system is nothing new for pharma sales reps, but is your organization getting the most value out of your CRM system? While the...
Posted in Social Media
Tagged collaboration, community, competition, cooperation, CRM, customer, customer service, data, disease management, distribution, doctors, information, integration, internal, Pharma, quota, relationships, Sales, strategy, technology
Leave a comment
Join P&P at BDI’s Mobile Healthcare & Communications: Case Studies and Roundtables!
These days, your mobile phone isn't just your phone. It's your calendar, your e-mail inbox, your mp3 player, your portable movie viewer, and even your TV remote control. But did you know that the...
Posted in Digital Health
Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
Leave a comment
The Gift of Present Thinking
By DJ Edgerton (@wiltonbound) Its the fourth quarter of the year, and we know what that means. Youre up to your eyeballs in Planning Documents and Forecasting Spreadsheets and Long-Range This and...
Posted in Social Media
Tagged campaign, change, client, forecast, marketing, planning, present, results, routine, spreadsheets, strategy
Leave a comment
eMedFusion’s Hans Wernke Talks About Physician Activity Online, and Optimizing Your Marketing Strategy
Hans Wernke, Vice President of Digital Sales and Marketing for eMedFusion, talks about helping clients reach physicians online, and how important it is to build a solid marketing strategy function...
Posted in Social Media
Tagged #efp, conference, eComm & Online Marketing, events, eye for pharma, Hans Wernke, marketing, online, Pharmaceutical industry, physician, strategy, Thought Leaders, videos
Leave a comment
Vacation Series: Networking
By Sven Larsen (@zemoga) August means vacation - especially in the global world of pharma, many of our colleagues and clients are in Europe, where August holidays are even more common. But if a...
Posted in Social Media
Tagged business, communications, connections, events, marketing, networking, social, strategy
Leave a comment
How Do You Market Pharma Where DTC is Illegal?
This post will continue our week-long theme of "Pharma Without Borders," which inspects how Pharma companies engage with doctors and patients overseas. By Russ Ward (@russcward) Sometimes we...
Posted in Social Media
Tagged advertising, Canada, communication, DTC, global, Legal Issues, marketing, Mexico, Pharma, Pharmaceutical industry, public relations, strategy
5 Comments