by DJ Edgerton (@wiltonbound)
Over the next five years, spending on interactive marketing will double, according to research from Forrester done for Ogilvy. What now are TV budget sizes will be interactive marketing budget sizes in 2016.
Here’s a short Q&A on what this means for you.
Why is this happening?
It’s simply a reaction to reality. Interactive digital devices [...]
Tags:information·marketing·Pharmaceutical industry·social media·strategy·Trends
by Sven Larsen
Physicist Michael Neilsen discussed open research in a March TEDX event, the video of which was recently posted.
As a rule, the academic community lives to publish. Mathematicians, scientists, researchers, think tanks, physicians, biomedical researchers: most times, their stock in trade is their byline. But just as a journalists’ byline has come to mean [...]
Tags:Digital Tools·innovation·Medicine·Michael Neilsen·open data·open medicine·Pharma·Pharmaceutical industry·social media·social networks·strategy·TedX·Trends·user needs
by Briana Campbell (@MsMatchGirl)
Ever since social networking became a popular way to communicate, people have been sharing with gusto, whether that’s the minutia of their daily lives (I had the best corned beef sandwich!) or crowing about significant milestones (I completed my first marathon!). Not only has social media provided an outlet for expression, it’s [...]
Tags:communication·digital strategy·Digital Tools·Education·innovation·marketing·social media·social media strategies·social networks·strategy·Trends·user needs
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
Where were you on Wednesday, October 13, 2010?
I’m willing to bet that, at least at one point [...]
Tags:chilean miners·defining moments·digital strategy·Digital Tools·Education·FDA·Legal Issues·marketing·Pharmaceutical industry·strategy·technology
by Briana Campbell (@MsMatchGirl)
It’s a dog-eat-dog world out there, so for companies to succeed, they need to either dream big or go home. However, in a competitive world, turning a dream into reality requires action.
With social media becoming a formidable communication tool, pharma and health care companies are devising new strategies to communicate with patients, [...]
Tags:communication·digital strategy·Digital Tools·Education·engagement·Facebook·FDA·marketing·media·Pharma·Pharmaceutical industry·social media·Social network·strategy·Trends
by Jason Brandt (@jasondmg3)
Are patients the mega opinion leaders of the future?
Thanks to increasing accessibility and availability of information, patients are becoming experts on their diseases. When they talk to doctors, they are educated and often know what they need or the options available to them. More patients head online to learn about their condition [...]
Tags:communication·digital strategy·empowerment·KOL·mhealth·patient·Patients·Pharma·Pharmaceutical industry·strategy·Trends
by DJ Edgerton (@wiltonbound)
We have an interesting relationship with pharma conferences.
On the one hand, we love them. We think the chances to share best practices and nascent ideas, to learn from each other and to network are all fabulous. We’ve been to dozens, shared video and recaps, and told you about “Conferences You Should Be [...]
Tags:communication·Communities·community·conference·Conferences·Education·engagement·events·marketing·Pharma·Pharmaceutical industry·social media·Social network·strategy·Thought Leaders·Trends
If you’re going to ePatient Connections, the odds are that you’ve already made up your mind. You’ve booked your flight and reserved your room. If you’re still on the fence, we thought we’d help you make the right decision.
So we present to you, with apologies to Dave Letterman, the Top 5 Reasons to attend ePatent [...]
Tags:#epatcon·community·conference·Conferences·Education·epatient·ePatient Connections·events·healthcare·information·marketing·pharma marketing·strategy·Thought Leaders·Trends
We’re excited to be participating in another UnNiched(micro) breakfast at the CUNY Graduate Center in October.
This one, however, will prove to be a little different from other events that UnNiched has hosted in the past. This one is a grown up show and tell, or, as they are calling it “Scratch, Sniff and Learn.”
That’s right. [...]
Tags:conference·Conferences·data·Design·Digital Tools·Education·innovation·media·mobile·Patients·strategy·technology·Thought Leaders·Trends·unNiched·User Experience·user needs
by Briana Campbell (@MsMatchGirl)
Reach | Engage | Educate | Connect
This is the headline on the website for this year’s ePatient Connections, being held September 20th and 21st at the Hyatt at the Bellevue in Philadelphia. And something that we at Pixels & Pills, as media sponsors, are proud and excited to play a part in.
We’re [...]
Tags:#epatcon·conference·Conferences·digital strategy·Digital Tools·epatient·ePatient Connections·Health care·healthcare·Pharma·Pharmaceutical industry·social media·strategy·Thought Leaders·Trends
