Tag Archives: strategy
When Social Media Hands you Lemons
by Briana Campbell (@MsMatchGirl) Ever since social networking became a popular way to communicate, people have been sharing with gusto, whether thats the minutia of their daily lives (I had the...
Defining Moments: Chilean Miners
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. Where were you on...
Making a Social Media To-Dont List
by Briana Campbell (@MsMatchGirl) Its a dog-eat-dog world out there, so for companies to succeed, they need to either dream big or go home. However, in a competitive world, turning a dream into...
Posted in Social Media
Tagged communication, digital strategy, Digital Tools, Education, engagement, Facebook, FDA, marketing, media, Pharma, Pharmaceutical industry, social media, Social network, strategy, Trends
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Patient Empowerment As The New KOL
by Jason Brandt (@jasondmg3) Are patients the mega opinion leaders of the future? Thanks to increasing accessibility and availability of information, patients are becoming experts on their...
Posted in Social Media
Tagged communication, digital strategy, empowerment, KOL, mhealth, patient, Patients, Pharma, Pharmaceutical industry, strategy, Trends
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The Best Pharma Conference Ever!
by DJ Edgerton (@wiltonbound) We have an interesting relationship with pharma conferences. On the one hand, we love them. We think the chances to share best practices and nascent ideas, to learn...
Top 5 Reasons to Attend ePatient Connections
If you're going to ePatient Connections, the odds are that you've already made up your mind. You've booked your flight and reserved your room. If you're still on the fence, we thought we'd help you...
Posted in Social Media
Tagged #epatcon, community, conference, Conferences, Education, epatient, ePatient Connections, events, healthcare, information, marketing, pharma marketing, strategy, Thought Leaders, Trends
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Scratch, Sniff and Learn with UnNiched
Were excited to be participating in another UnNiched(micro) breakfast at the CUNY Graduate Center in October. This one, however, will prove to be a little different from other events that UnNiched...
Posted in Social Media
Tagged conference, Conferences, data, Design, Digital Tools, Education, innovation, media, mobile, Patients, strategy, technology, Thought Leaders, Trends, unNiched, User Experience, user needs
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Poke the Box With ePatient Connections 2011
by Briana Campbell (@MsMatchGirl) Reach | Engage | Educate | Connect This is the headline on the website for this years ePatient Connections, being held September 20th and 21st at the Hyatt at...
POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
Posted in Digital Health
Tagged Digital Tools, engagement, iPad, Padforce One, Pharma, Pharmaceutical industry, Sales, Sales force management system, sales reps, sales tools, strategy, tablet, Trends
3 Comments
Seven No-Nos of Social Media Engagement
by Briana Campbell (@MsMatchGirl) Wrath. Sloth. Greed. Gluttony. Lust. Envy. Pride. The seven deadly sins. In June of this year, PM360 laid out the Seven Deadly Sins of Pharma Marketing (you can...
Posted in Social Media
Tagged #hcmktg, #hcsm, communication, Communities, community, digital strategy, Digital Tools, Education, Facebook, FDA, Health, Health care, healthcare, information, marketing, Pharmaceutical industry, social media, social media platforms, social media strategies, Social network, strategy, Trends, Twitter
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The Future of Digital Health
by Jason Brandt (@jasondmg3) Daniel Kraft of Singularity University gave a TED Talk earlier this year on the future of digital health, in which he explained how "leveraging...
Posted in Digital Health
Tagged Daniel Kraft, Education, future, Health, healthcare, Singualrity University, strategy, TED, Thought Leaders, Trends, Video
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Can Video be Your Brand Differentiator?
by Sven Larsen (@zemoga) There are a lot of people looking for jobs, but theres definitely a shortage of talent. Pharmaceutical companies are facing a specialized knowledge skills gap, whether...
Posted in Digital Health
Tagged communication, digital strategy, Digital Tools, Education, information, innovation, Pharma, Pharmaceutical industry, strategy, technology
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