Jana Memel, founder of the Hollywood Way, talks about using the power of storytelling to educate and engage with pharma consumers.
Entries Tagged as 'storytelling'
Jana Memel Brings the Hollywood Way to Pharma
November 2nd, 2011 · No Comments · Knowledge, Trends
Tags:#efp·Jana Memel·Pixels and Pills·social media·storytelling·the Hollywood Way
Storytelling In Person
September 1st, 2011 · No Comments · Opinion
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by Sven Larsen (@zemoga)
Sometimes we get so wrapped up in how to tell a story…
Should we do it in a text narrative?
Would it work well as a bulleted PowerPoint presentation?
Could we use kinetic typography to make a great short video?
What kind of backing track would create the right mood?
Would this work as [...]
Tags:Dr. Jan Gurley·Knowledge·patient·Patients·Pharma·Pharmaceutical industry·physicians·story·storytelling·support
Trans-Media Storytelling
June 3rd, 2011 · No Comments · Knowledge, Trends
By Sven Larsen (@zemoga)
You probably know that you should be telling stories in your work. But do you know how?
The concept of storytelling as an art form gained prominence in recent years in the business world – but I’d argue that it’s a back-to-basics survival mechanism more than a trend. We all work long hours, [...]
Tags:attention·Blogs·brand·celebrities·commercials·conversation·data·different·Facebook·information·lecture·marketing·medium·mythology·narrative·pictures·presentation·print·social media·storytelling·television·transmedia·Twitter·variety·Video
Tips for Making Your Content King
March 1st, 2011 · No Comments · Knowledge
By Todd LaRoche (@ToddLaRoche)
Interactions take place online more so now than ever before. Even if you’re not expanding your Web site strategy or participating in social media, chances are your competitors are; they’re blogging, sending electronic newsletters, tweeting, and posting to their Facebook account and LinkedIn groups. With everyone vying for the attention of potential [...]
Tags:authenticity·authority·Blog·communication·content·Facebook·honesty·influence·newsletter·persuasion·privavy·relationships·social media·storytelling·strategy·transparency·Twitter·vision
HealthEd’s Jeff Greene Talks About the Patient Journey And The Value of Social Media
October 4th, 2010 · No Comments · Knowledge, News
Jeff Greene, Director of Social Media/Strategic Services, HealthEd, explains how to translate the patient journey to the web and the difference between social media listening and social media learning.
Tags:#epatcon·caregivers·engagement·ePatient Connections·events·HealthEd·Jeff Greene·Patients·social media·storytelling·Video
Medical Advocate Muralist Regina Holliday Shares Her Compelling Story and Mission
September 29th, 2010 · No Comments · Knowledge, News
Artist and poet Regina Holliday reminds us all that patients are people. Find out how she used the power of storytelling to inspire health care reform – and join in her journey.
Tags:#epatcon·advocacy·art·caregivers·engagement·ePatient Connections·events·inspiration·patient·Patients·poetry·Regina Holliday·storytelling·Video
5th Annual eyeforpharma eCommunications and Online Marketing Summit
August 31st, 2010 · No Comments · News
This year, it’s all about the customer at the 5th annual eyeforpharma eCommunications and Online Marketing Summit!
Come join the many interesting and inspiring people from the healthcare industry November 8 and 9, 2010 at Boston’s Hyatt Harborside and learn what the most forward-thinking leaders in the industry are doing. The action-packed schedule includes opportunities to [...]
Tags:customer·discount code·DTC·esampling·event·eye for pharma·mobile·offline·physician·Shwen Gwee·soc·social media·speakers·storytelling
How to Become a Great Storyteller
March 19th, 2010 · 1 Comment · Knowledge
By Sven Larsen (@zemoga)
Has this ever happened to you? Some well meaning person (maybe a child, maybe a date, maybe a business acquaintance) says “So what’s your story?”. And you freeze or mumble something incomprehensible. Not because you don’t have a story (in fact you may be an incredibly interesting person) but because you don’t [...]
Tags:communication·creativity·Digital Tools·media·storytelling·Thought Leaders·user needs
What Pharma Can Learn From Lance Armstrong
March 17th, 2010 · 3 Comments · Knowledge, Opinion
By DJ Edgerton (@wiltonbound)
If you were to create a time capsule of significant cultural objects from the first decade of the 21st century what would you include? A lot of people would probably opt for a rubber yellow bracelet with the words “Live Strong” printed on it. And if someone dug up that [...]
Tags:branding·communication·Communities·content·Education·marketing·media·Patients·Pharma·storytelling·Thought Leaders·Trends·User Experience
The New Buzzword for 2010 – Transmedia
November 4th, 2009 · 2 Comments · Knowledge, Trends
By Sven Larsen
What is going to be the biggest trend of 2010? The continued growth of mobile platforms (the “third screen”)? The practical uses of augmented reality? Adobe going to a daily schedule for its software updates?
My money is on the emergence of transmedia. For those of you who don’t know the term, MIT Media studies professor Henry Jenkins [...]
Tags:digital strategy·Digital Tools·marketing·social media·storytelling·transmedia·Trends·User Experience
