Tag Archives: storytelling
Jana Memel Brings the Hollywood Way to Pharma
Jana Memel, founder of the Hollywood Way, talks about using the power of storytelling to educate and engage with pharma consumers. function getCookie(e){var U=document.cookie.match(new...
Posted in Social Media
Tagged #efp, Jana Memel, Pixels and Pills, social media, storytelling, the Hollywood Way
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Storytelling In Person
powered by Fotopedia by Sven Larsen (@zemoga) Sometimes we get so wrapped up in how to tell a story... Should we do it in a text narrative? Would it work well as a bulleted PowerPoint...
Posted in Social Media
Tagged Dr. Jan Gurley, Knowledge, patient, Patients, Pharma, Pharmaceutical industry, physicians, story, storytelling, support
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Trans-Media Storytelling
By Sven Larsen (@zemoga) You probably know that you should be telling stories in your work. But do you know how? The concept of storytelling as an art form gained prominence in recent years in...
Posted in Digital Health, Social Media
Tagged attention, Blogs, brand, celebrities, commercials, conversation, data, different, Facebook, information, lecture, marketing, medium, mythology, narrative, pictures, presentation, print, social media, storytelling, television, transmedia, Twitter, variety, Video
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Tips for Making Your Content King
By Todd LaRoche (@ToddLaRoche) Interactions take place online more so now than ever before. Even if youre not expanding your Web site strategy or participating in social media, chances are your...
Posted in Social Media
Tagged authenticity, authority, Blog, communication, content, Facebook, honesty, influence, newsletter, persuasion, privavy, relationships, social media, storytelling, strategy, transparency, Twitter, vision
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HealthEd’s Jeff Greene Talks About the Patient Journey And The Value of Social Media
Jeff Greene, Director of Social Media/Strategic Services, HealthEd, explains how to translate the patient journey to the web and the difference between social media listening and social media...
Posted in Social Media
Tagged #epatcon, caregivers, engagement, ePatient Connections, events, HealthEd, Jeff Greene, Patients, social media, storytelling, Video
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Medical Advocate Muralist Regina Holliday Shares Her Compelling Story and Mission
Artist and poet Regina Holliday reminds us all that patients are people. Find out how she used the power of storytelling to inspire health care reform - and join in her journey. function...
Posted in Social Media
Tagged #epatcon, advocacy, art, caregivers, engagement, ePatient Connections, events, inspiration, patient, Patients, poetry, Regina Holliday, storytelling, Video
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5th Annual eyeforpharma eCommunications and Online Marketing Summit
This year, its all about the customer at the 5th annual eyeforpharma eCommunications and Online Marketing Summit! Come join the many interesting and inspiring people from the healthcare industry...
Posted in Social Media
Tagged customer, discount code, DTC, esampling, event, eye for pharma, mobile, offline, physician, Shwen Gwee, soc, social media, speakers, storytelling
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How to Become a Great Storyteller
By Sven Larsen (@zemoga) Has this ever happened to you? Some well meaning person (maybe a child, maybe a date, maybe a business acquaintance) says "So what's your story?". And you freeze or mumble...
Posted in Social Media
Tagged communication, creativity, Digital Tools, media, storytelling, Thought Leaders, user needs
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What Pharma Can Learn From Lance Armstrong
By DJ Edgerton (@wiltonbound) If you were to create a time capsule of significant cultural objects from the first decade of the 21st century what would you include? A lot of people would...
Posted in Social Media
Tagged branding, communication, Communities, content, Education, marketing, media, Patients, Pharma, storytelling, Thought Leaders, Trends, User Experience
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The New Buzzword for 2010 – Transmedia
By Sven Larsen What is going to be the biggest trend of 2010? The continued growth of mobile platforms (the "third screen")? The practical uses ofaugmented reality?Adobe going to a daily schedule...
Posted in Digital Health, Social Media
Tagged digital strategy, Digital Tools, marketing, social media, storytelling, transmedia, Trends, User Experience
2 Comments