by Briana Campbell (@MsMatchGirl)
Just the other day Richard Meyer posted an article entitled, “STOP! Social Media Is Not the Answer” in which he makes a strong case against pharma marketers turning to social media for their campaigns. He points out that people don’t want to connect with their drugs on social networks. He points out [...]
Tags:#hcsm·Facebook·Google·LinkedIn·marketing·Pharma·pharma marketing·Pharmaceutical industry·social·social media·Social network·social networking·Twitter
Jason Youner of Exl Pharma
DJ Edgerton gets the low down on what to expect at Digital Pharma West from Conference Director, Jason Youner.
Note: Wordpress is giving us some technical problems so click on the link above to view the video.
By Philip Reynolds (@boylanblazes)
“The robot will see you now…”
Even in our advanced technology era, it seems farfetched to think that medical encounters will be led by robots, but that reality may be here sooner than you think. Robotics are being used in a variety of clinical and surgical settings, increasing surgical accuracy, decreasing operating times [...]
Tags:baby boomers·care·clinical·collaboration·cultural·doctors·interaction·medical professionals·operations·outcomes·population·relationships·robotics·robots·social·surgery
By Sven Larsen (@Zemoga)
Volkswagen’s Swedish ad agency created The Fun Theory website, stating: “This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.”
The point is to rejoice in using fun to improve people’s actions. Two examples:
A speed-camera lottery – speeders get [...]
Tags:addiction·behavior·exercise·fun·gaming·idealistic·incentive·Medicine·monitoring·motivation·Pharma·social·symptoms
Image courtesy of Disney’s Recess
By Kimberly Reyes (@CommDuCoeur)
As adults, nearly all of us look back on our middle school days and shudder: some of us were too skinny, too large, too tall, or too short; pimply with bad haircuts and clothes that didn’t quite fit right. It was a time for braces, oversized plastic glasses, [...]
Tags:adherence·adolescent·chronic condition·circle of care·communication·Communities·depression·disease·Education·engagement·epatient·Health·healthcare·innovation·management·marketing·MySpace·National Psoriasis Foundation·Pew Research Center·Pharma·pre-teens·research·social·social media·stigma·technology·teens·treatment·user needs
By Sven Larsen (@zemoga)
August means vacation – especially in the global world of pharma, many of our colleagues and clients are in Europe, where August holidays are even more common. But if a tight budget means you’re finding yourself on the clock while your colleagues and clients are on holiday, we’ve got [...]
Tags:business·communications·connections·events·marketing·networking·social·strategy
By Dan Bobear (@dbobear)
A salesman has got to dream – it comes with the territory.
Playwright Arthur Miller wrote that quote in 1949, but for today’s pharmaceutical sales force, the words still ring true. As door-to-door sales have given way to more sophisticated approaches, sales organizations need to dream big with their eyes wide open. The [...]
