by Briana Campbell (@MsMatchGirl)
About a week and a half ago all the talk was about Facebook and its policy changes, disallowing pharmaceutical companies to turn off comments on their walls. Jonathan Richman ran a deathwatch over on Dose of Digital. The Washington Post had a story. We wrote about it, too. Seems like everyone did. [...]
Tags:communication·Communities·community·Facebook·FDA·FDA Guidance·John Mack·Jonathan Richman·NPR·Online community·Pharma·Pharma industry·Pharmaceutical industry·Pharmaguy·social media·Social network·social networks·user needs
By Krissy Goelz (@krisgoelz)
Maybe you’re not still making your wish list with a crayon, flipping through the Sears catalog anymore – but you never do get too old to make your list every year, do you?
I make mine every December, although I have to admit that my list includes lots of things that the ten-year-old [...]
Tags:DDMAC·Facebook·FDA·guidelines·holiday·IPhone·LinkedIn·Pharma·social media·social networks·wish list
By Dan Bobear (@dbobear)
For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college this fall. Born in 1992, these millennials or Gen Y-ers represent both present and future prescription and OTC pharmaceutical consumers. Every generation has unique characteristics, [...]
Tags:culture·customer·customer loyalty·demographic·DTC·engagement·future·games·Generation Y·information·instant gratification·marketing·mobile·online·OTC·prescription·social networks
By Sven Larsen (@zemoga)
The average American logs about 60 hours a month online, and spends one-third of that time on social networks and playing games, according to data from recent Neilsen surveys. By extrapolation, that means the average American is spending 2 hours a day online, and 40 minutes of that is with social networks [...]
Tags:cognitive surplus·digital·e-mail·engaging·games·goals·ideas·innovation·instant messaging·Nielsen·questions·social networks·work·YouTube
Videos are a great medium to connect with customers and engage them in your brand. According to a study by the University Of Pennsylvania Wharton School Of Business, prospects are 72 percent more likely to purchase a product or service when video is used. That’s because when people view a video, they gain a greater [...]
Tags:community·content·humor·impressions·marketing·Old Spice·size·social networks·viral video·YouTube
By Andy Smith
Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43 percent increase compared to one year ago. In the UK, social media has overtaken every other online activity.
Pharmaceutical companies still rely [...]
Tags:Blogs·brand·Facebook·FDA·healthcare·marketing·message·Nielsen·Patients·Pharma·radio·relationships·social media·social networks·television·traditional media
Little Comments, Big Privacy
May 11th, 2011 · No Comments · Opinion
(via Chuck and Beans)
By Jason Brandt (@JasonDMG3)
“Great story. Loved the last part; very moving.”
“I disagree completely – this is what’s wrong with America today!”
While adding a comment to a blog post or a news article may seem trivial, it’s part of a larger and very important story.
Interactivity – the idea that you can offer your [...]
[Read more →]
Tags:Blog·comment·communication·conversation·crowdsourcing·data·experience·Facebook·Google·information·interactivity·internet·law·membership·News·Opinion·participation·philosophy·privacy·settings·social networks·technology·Wikipedia