Tag Archives: Social network

PNP Revisited: Why Social Media Engagement is Not Marketing

by Briana Campbell (@MsMatchGirl) About a year ago at the CBIs Social Media Tools conference, Zoe Digital Consultings Zoe Dunn spoke with us about social media and marketing... and the difference...
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Signing off from BDI Social Communications & Healthcare 2011 Case Studies and Roundtables

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Welcome to the BDI Social Communications & Healthcare 2011 Case Studies & Roundtables

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Pixels & Pills at the BDI Social Communications & Healthcare 2011

We cannot believe that BDI's Social Communications & Healthcare: Case Studies and Roundtables are only a few days away! Pixels and Pills will be there covering the event - we'll have cameras...
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Is PharmaWall The Tool You’ve Been Waiting For?

by Briana Campbell (@MsMatchGirl) There has been a lot of talk, over the past few months, over Facebook's changing commenting policies and the pharma industry. Our friend Jonathan Richman clears...
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Five Social Media Pitfalls for Millennials in the Workplace

Mary Kate Hallahan (@paliosaratoga) Even though the Millennial Generation was practically born sending instant messages, commenting on blog posts, and connecting with strangers electronically,...
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PNP Revisited: Personality, Relevance and Trust in Social Media

by Briana Campbell (@MsMatchGirl) Just over a year ago, we interviewed Marc Monseau at BDIs Social Communications and Healthcare conference. The three topics that he brought up then were so...
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Join P&P At BDI’s Social Communications & Healthcare 2011: Case Studies and Roundtables

Weve spent the last couple of years talking about how we, as healthcare marketers, can make a difference by utilizing, and encouraging the use of (OK, maybe pushing for a little), social media in...
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Pinching Pennies, 21st Century Style

By Jason Brandt (@JasonDMG3) In many ways technology is the realm of the rich. Here in the developed world, were used to the latest hardware and ubiquitous wi-fi to help us access the open-sourced...
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After Facebook, the Deluge

by Krissy Goelz (@krisgoelz)Were not the first ones to tell you that Facebook is changing its commenting policy for pharma pages. Lots of our compatriots have done that in recent days. For a...
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Crowdsourced Clinical Trials?

By Russ Ward (@russcward) Recently Ed Silverman wrote about Patient-Reported Outcomes on Internet Sites on Pharmalot - based on a study published in last months Nature Biotechnology that was...
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Marketing to Boomers

By Catlin Renaud (@catlinrenaud) Baby Boomers the 77 million people born between 1946 and 1964 are redefining aging and shattering traditional assumptions about the sixth and seventh decades of...
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