(Photo courtesy of The Next Web)
By Kristin Phillips (@KLAPhillips)
Many bloggers find that creating compelling blog content isn’t always a field of dreams; just because you build it, doesn’t mean readers will come.
Popular, well-read blogs don’t happen overnight. Most of the time blogs with large viewership are cultivated over time, but it doesn’t mean you have [...]
Tags:Blog·bookmarks·content·exposure·Facebook·guest blog·information·interesting·issues·link·multimedia·optimize·perspective·promote·quality·reader·repeat·signature·smart·Social network·subscribers·topic·Twitter·vision·writer·YouTube
All the world’s a stage and comedians have mastered the ability to also make the world its audience. As pharmaceutical marketers look to strengthen relationships with patients, prospects, physicians, distributors and other customers, taking cues – if not material – from professional funny people could help perfect connections with the target audience.
What can comedy teach [...]
Tags:behavior change·business·comedy·controversy·current·disruption·emotional·inspiration·marketing·Patients·Pharma·serious·smart·technology
By Kimberly Reyes (@CommDuCoeur)
Even if you are the most graphic of all designers, even if you are the most chemical of all researchers, you write at work. You write reports, you write PowerPoint slides, you write emails, you write Post-It notes. You write staff reviews. You write, and you tell the world about yourself every [...]
Tags:audience·clarity·cost·health literacy·information·informed patient·Medicine·smart·treatment·value·vocabulary·writing
