By Andy Smith (@andysmithpalio)
There’s a treasure trove of high-value health information in government archives that can aid in the delivery of health care. Now, the U.S. Department of Health and Human Services (HHS) and the Institute of Medicine (IOM) are joining forces to make this data available to the public and encourage innovative uses of [...]
Tags:access·application·behavior·Best Practices·community·cost·data·development·discussion·disease·event·forum·games·government·growth·Health·health care providers·information·innovation·insight·local·patient·performance·product·quality·service
Today’s guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is responsible for strengthening relationships with iProspect’s clients in this field, and cultivating and disseminating health industry knowledge within iProspect and across its client [...]
Tags:audience·branding·content·Google·Health·information·marketing·media buy·Medicine·mobile·organic search·paid search·query·questions·research·search·search engine·service·strategy·traffic·treatment·update·visibility
By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)
Are you thinking this way [...]
Tags:brainstorm·client·communication·customer·diabetes·disease management·Education·information·innovation·marketing·motivation·objectives·Patients·Sales·Salesforce·service·value
