This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
By Kimberly Reyes [...]
Tags:adobe·Apple·battery·browser·closed systems·css·Design·experience·Flash·HTML5·internet·javascript·mobile·mouse·navigation·open systems·SEO·technology·Touchscreen·web development·web standards
Casey Williams, Associate Director of Health Sciences at iProspect, discusses her favorite sessions, tweeting from the conference, conversing with attendees, and why she wants to see more SEO coverage at DTC conferences
Tags:#dtc2011·Casey Williams·conference·DTC National Convention·DTC Perspectives·events·interview·iProspect·life sciences·search·SEO·social media·Twitter·Video
By Russ Ward (@russcward)
Wait, wait, come back!
I know words like “semantic filtering” can make non-tech people cringe and tune out.
But I promise, this will be a user-friendly post. And it needs to be, because as these technologies change, and continue to change, so will all of our online experiences – not just those of backroom [...]
Tags:coding·command·competitor·context·customer·developer·devices·Google·iTunes·manners·marketing·metrics·Pandora·Pharma·search·SEM·semantic filtering·SEO·stakeholder·technology·website
By Scott Neverett
People have embraced the Web and social media to find and research medical conditions, new treatment therapies, diet and lifestyle information and other health-related issues. The process often starts with research on the Web and ends with some action – joining a community, making a decision about a prescription or treatment, increasing self [...]
Tags:campaign·clinical trial·community·engagement·Google·multichannel·Patients·Pharma·research·search·SEO·social media·treatment·Web
Photo courtesy of Social Media SEO
By Dan Licht (@thedvl)
In a few weeks, I’ll be writing about my thoughts on Flash and its capabilities and limitations. Today we’ll look at what might be the technology to supplant it: HTML5.
A new version of HTML? What’s the big deal about that? Can that really make a [...]
Tags:advertising·Design·Flash·HTML5·monetization·SEO·technology
By Russ Ward (@russcward)
In recent weeks I have been looking for a very direct analogy that describes search engine optimization. Well I grappled with ideas like car maintenance, custodian duties, dental care and social networking as basic analogies for SEO.
But then I was running on a treadmill this morning during my usual daily workout and [...]
Tags:communication·Digital Tools·SEO·technology·User Experience·Web Design
By Sven Larsen (@zemoga)
How much attention should the government be paying to social media? As the Pixels and Pills team gears up for their coverage of the FDA hearings on social media, I’ve been thinking a lot about how patients receive their information from the web. And I wonder if the FDA shouldn’t be looking [...]
Tags:communication·Compliance·Digital Tools·Education·FDA·Health care·Opinion·Patients·SEO·social media·Trends·User Experience·user needs
Why blog?
March 7th, 2011 · No Comments · Knowledge, Opinion
By Andy Smith (@andysmithpalio)
Even though there are 126 million blogs available – 73,932 new ones popped up in the last 24 hours – many businesses are still gun-shy about blogging. What’s the hold up?
Resistance ranges from “I don’t have time to blog” to “I don’t know what to say,” and concerns about angering customers. The [...]
[Read more →]
Tags:Blog·business·comments·communication·community·conference·connection·content·customer·dialogue·engage·Facebook·ideas·information·interaction·Knowledge·mobile·search·SEO·success·Thought Leaders·Twitter