This post continues our series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing health-related issues, both individually and together.
By Bob Mason (@BobMasonPalio)
Attracting the youth market is critical for protecting the [...]
Tags:access·authenticity·brand advocate·communication·community·decision·digital·diligence·doctor·Generation Y·Health·information·marketing·millennial·mobile devices·motivation·online·parents·relationship·research·search·social media·technology
Today’s guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is responsible for strengthening relationships with iProspect’s clients in this field, and cultivating and disseminating health industry knowledge within iProspect and across its client [...]
Tags:audience·branding·content·Google·Health·information·marketing·media buy·Medicine·mobile·organic search·paid search·query·questions·research·search·search engine·service·strategy·traffic·treatment·update·visibility
Casey Williams, Associate Director of Health Sciences at iProspect, discusses her favorite sessions, tweeting from the conference, conversing with attendees, and why she wants to see more SEO coverage at DTC conferences
Tags:#dtc2011·Casey Williams·conference·DTC National Convention·DTC Perspectives·events·interview·iProspect·life sciences·search·SEO·social media·Twitter·Video
By Russ Ward (@russcward)
Wait, wait, come back!
I know words like “semantic filtering” can make non-tech people cringe and tune out.
But I promise, this will be a user-friendly post. And it needs to be, because as these technologies change, and continue to change, so will all of our online experiences – not just those of backroom [...]
Tags:coding·command·competitor·context·customer·developer·devices·Google·iTunes·manners·marketing·metrics·Pandora·Pharma·search·SEM·semantic filtering·SEO·stakeholder·technology·website
By Scott Neverett
People have embraced the Web and social media to find and research medical conditions, new treatment therapies, diet and lifestyle information and other health-related issues. The process often starts with research on the Web and ends with some action – joining a community, making a decision about a prescription or treatment, increasing self [...]
Tags:campaign·clinical trial·community·engagement·Google·multichannel·Patients·Pharma·research·search·SEO·social media·treatment·Web
Live From the E-Pharma Summit (#epharma)
Amy Cowan, Head of Industry, Health for Google talks to us about search, how physicians are using the Internet and what Google wants the FDA to know about social media.
Tags:#epharma·#fdasm·advertising·communication·Communities·data·digital strategy·Digital Tools·e-pharma summit·FDA·Health·media·Pharma·Pharmaceutical industry·search·social media·Thought Leaders·Trends·Video·You Tube
Why blog?
March 7th, 2011 · No Comments · Knowledge, Opinion
By Andy Smith (@andysmithpalio)
Even though there are 126 million blogs available – 73,932 new ones popped up in the last 24 hours – many businesses are still gun-shy about blogging. What’s the hold up?
Resistance ranges from “I don’t have time to blog” to “I don’t know what to say,” and concerns about angering customers. The [...]
[Read more →]
Tags:Blog·business·comments·communication·community·conference·connection·content·customer·dialogue·engage·Facebook·ideas·information·interaction·Knowledge·mobile·search·SEO·success·Thought Leaders·Twitter