By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)
Are you thinking this way [...]
Tags:brainstorm·client·communication·customer·diabetes·disease management·Education·information·innovation·marketing·motivation·objectives·Patients·Sales·Salesforce·service·value
This post is part of a week-long series identifying the challenges facing Pharma sales, and determining digital solutions to deal with these obstacles.
By Bob Mason (@BobMasonPalio)
With ever-shrinking headcount and budget figures, sales and marketing teams are under more pressure than ever to make sure that their sales forces are performing optimally.
There are about 100,000 pharmaceutical [...]
Tags:Digital Tools·doctor·efficient·Epocrates·Evernote·Google Maps·Pharma·Pharmaceutical industry·Sales·Salesforce·smartphone·technology
