Mike Keriakos, Co-Founder & President of Everyday Health, and Asaf Evenhaim, Co-Founder & CEO of Crossix, teamed up to measure the ROI of patient education centers and how the participants compare to the conversion rates of brand websites.
Entries Tagged as 'ROI'
Everyday Health’s Mike Keriakos & Crossix’s Asaf Evenhaim Disclose The Results of Their Exclusive Study
April 7th, 2011 · No Comments · Knowledge, News
Tags:#dtc2011·Asaf Evenhaim·brand website·conference·Crossix·DTC National Convention·DTC Perspectives·events·Everyday Health·interview·Mike Keriakos·patient education·research·ROI·Video
Issues in DTC: New Approaches to Patient Compliance
March 16th, 2011 · No Comments · News, Opinion
By Kimberly Reyes (@CommDuCoeur)
Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively impact both medical outcomes and the U.S. economy. As we continue to explore digital solutions to encourage people to adhere to their medications, Medical Bill Dog’s Dennis Grace [...]
Tags:#dtc2011·adherence·communication·convention·dialogue·doctor·DTC·e-patients·economy·Epocrates·event·Google Body Browser·healthcare·healthcare outcomes·individuality·information·medication·mobile·patient·patient compliance·patient literacy·personalization·Pharmaceutical industry·responsibility·ROI·University of Oregon
3D Visualization is Quickly Becoming the Preferred Communication Channel
February 2nd, 2011 · 2 Comments · Opinion, Trends
Today’s guest blog post comes from Aaron Cohan. Aaron Cohan is the Director of Strategic Solutions for Amerra, an award-winning medical visualization company. He works with life-science companies across all stages of their product pipeline to adopt and develop visualization components that facilitate their communication to meet business objectives.
By Aaron Cohan (@AmerraMedical)
Not long ago, 3D [...]
Tags:animation·communication·content·healthcare·learning·Medicine·mobile·multi-channel·patient education·Patients·procedure·product launch·revenue·ROI·Sales·surgery·tablet·technique·technology·visualizations
Talking to the CEO
November 4th, 2010 · 1 Comment · Opinion
By Andy Smith
Whenever I ask business people to share advice or lessons learned from new project or process implementations, the most common response I hear is “get buy in from the top.” When senior leadership is onboard and champions change, it is more likely to be successful. In truth, buy in needs to happen both [...]
Tags:business·buy in·CEO·digital strategy·finance·goal·initiative·language·market share·marketing·money·Pharmaceutical industry·progess·revenue·risk·ROI·Sales·senior leadership·social media·turnover
What Can You Do With 15 Seconds?
September 27th, 2010 · No Comments · Opinion
By Jason Brandt (@Jasondmg3)
In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in favor of half-sized 15-second increments. He goes on to specify that while there was a small increase in all national 15-second TV spots – so overall, short ads [...]
Tags:ads·advertising·audience·brand·commercials·communication·cost·market share·Marketing and Advertising·online·OTC·retention·ROI·television
Effectively Measuring Social Media ROI in Pharma
June 1st, 2010 · 9 Comments · Opinion
Today’s post comes from guest author Kurt Mueller, Chief Digital & Science Officer at Roska Digital. With over fifteen years experience providing digital marketing solutions to the Clinical Research Organization (CRO), manufacturing, Rx, and OTC industries, Pixels & Pills turned to Kurt to answer a key question that’s been weighing on the minds of [...]
Tags:communication·digital strategy·Digital Tools·Facebook·KPI·marketing·Pharma·ROI·social media·Trends
