By Jason Brandt (@JasonDMG3)
Just a decade or two ago, that headline would have meant something very different. It would conjure up memories of those “I’ve fallen and I can’t get up” commercials for medical alarms, or those chair lifts you always wished you could play with as a kid. But today, the senior population is [...]
Tags:caregiver·communication·elderly·entertainment·privacy·research·resources·retirement·safety·senior citizens·social media·technology
(Image via The Beauty Brains)
By Jeremy Lichtenberger (@ Air_Master_J)
Looking back, 2010 was a mixed bag. Economic uncertainty clouded over business plans and budgets, but many organizations found a way to make lemons out of lemonade: reaping the benefits of social media for cost effective marketing. Reflecting on the year that was inevitably raises questions about [...]
Tags:Android·application·consumer·demographics·disease management·economy·interaction·listen·marketing·mobile·research·smartphone·social media·unemployment
Robert M. Goldberg, PhD, Vice President & Director of Programs at the Center for Medicine in the Public Interest, discusses his new book, Tabloid Medicine, and how the Wakefield fraud has interfered with public health.
Tags:BDI·case studies·CMPI·events·fraud·internet·mass media·medical information·Mobile Healthcare Communications·phone·research·Robert Goldberg·roundtables·tablet·tabloid·Video·Wakefield
A new year brings new challenges for the healthcare industry. Amidst all the technological developments of the past decade, smart phones have become a crucial part of our everyday lives, transforming from communication devices to life management tools. The Pharma and healthcare industries especially have witnessed significant growth in the adoption and development of mobile [...]
Tags:BDI·campaign·case studies·communications·conference·consumer·device·doctors practice·EHR·EMR·event·healthcare·information·innovation·marketing·mobile·patient·regulation·research·rountables·social media·strategy·technology
By Sven Larsen (@Zemoga)
In the digital world, we often talk about things “going viral” and how easy it is to track how users interact with projects online. Now scientists are starting to apply this same kind of logic to disease research. This recent article on PSFK’s blog talks about how researchers used RFID technology to [...]
Tags:Compliance·Digital Tools·Education·geolocation·Patients·research·RFID·Thought Leaders·user needs
Today’s guest blog post is from Glenn Kleiman, founder and principal at digital marketing agency Fullhouse. Glenn is also on the national board of directors of the Diabetes Research Institute Foundation.
By Glenn Kleiman
The photos and stories are heartbreaking…and inspiring.
A little girl who slipped into a coma at 10 months old. A woman sky diving, refusing [...]
Tags:Animas·cause·charity·collage·cure·deadline·diabetes·Diabetes Research Institute·Diabetes Research Institute Foundation·diagnose·donation·exploration·grant·help·holidays·innovative·inspire·interactive·Lifescan·lives·personal·philanthopy·photo·pro bono·research·stories·support·transplant·website
These days, your mobile phone isn’t just your phone. It’s your calendar, your e-mail inbox, your mp3 player, your portable movie viewer, and even your TV remote control. But did you know that the 85% of US consumers that own a cell phone also use it to research important healthcare information? And it’s not just [...]
Tags:BDI·campaign·case studies·communications·conference·consumer·device·doctors practice·EHR·EMR·event·healthcare·information·innovation·marketing·mobile·patient·regulation·research·rountables·social media·strategy·technology
Image courtesy of Disney’s Recess
By Kimberly Reyes (@CommDuCoeur)
As adults, nearly all of us look back on our middle school days and shudder: some of us were too skinny, too large, too tall, or too short; pimply with bad haircuts and clothes that didn’t quite fit right. It was a time for braces, oversized plastic glasses, [...]
Tags:adherence·adolescent·chronic condition·circle of care·communication·Communities·depression·disease·Education·engagement·epatient·Health·healthcare·innovation·management·marketing·MySpace·National Psoriasis Foundation·Pew Research Center·Pharma·pre-teens·research·social·social media·stigma·technology·teens·treatment·user needs
This is your brand on social media.
By Sven Larsen (@zemoga)
Back in the late summer-early fall, we saw several major consumer-product brands decide that they’re not going to spend marketing and digital-media funds on their own brand websites anymore. They’ve chosen to take down their activity to just maintenance on those properties. All new activities are [...]
Tags:conversation·corporate website·Education·evergreen·Facebook·information·integration·Pharma·Pharmaceutical industry·research·social media·Social network
Silja Chouquet, owner of Whydot GmbH, discusses the legitimacy of information obtained from Wikipedia, and the difference between physician research and patient reserach
Tags:#efp·conference·eComm & Online Marketing·events·eye for pharma·information·patient·Pharmaceutical industry·physician·research·Silja Chouquet·Thought Leaders·videos·Whydot GmbH·Wikipedia
