Tag Archives: research

Defining Moments: Arsenic-Based Life

As we come to the end of 2011, we also come to the end of our year-long Defining Moments series. Once a month, all this year, weve looked back at the biggest events from exactly 12 months prior,...
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How Pharma Can Do More Than Worry About Patents

by Krissy Goelz (@krisgoelz) How do you market the new hotness when it is neither new nor hot anymore? Its a pressing issue for pharmaceutical companies, which have become increasingly dependent...
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Failing Forward

by Krissy Goelz (@krisgoelz) Anyone familiar with Discovery Channels hit show "Mythbusters will know co-host Adam Savages catchphrase, "Failure is always an option. As he explains, "Its not just...
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Carpe Diem!

By Dan Bobear (@dbobear) Looking around the business landscape just a year or two ago, economic uncertainty lingered in the air. There was hesitancy as far as the eye can see. Whether the issue...
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Generation Y and Health: Marketing to Millennials

This post continues our series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing...
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GUEST BLOG POST: Dr. Google Is In

Today's guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is...
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Defining Moments: May

The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. By DJ Edgerton...
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PHARMA 101: Roles and Responsibilities in the Online Conversation

This blog post is part of a crash-course series about the state of the healthcare industry, and the vital information that every pharma marketer needs to know. By Rob Kempton...
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POINT: Social Media Helps Patients Make Better Health Decisions

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
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Everyday Health’s Mike Keriakos & Crossix’s Asaf Evenhaim Disclose The Results of Their Exclusive Study

Mike Keriakos, Co-Founder & President of Everyday Health, and Asaf Evenhaim, Co-Founder & CEO of Crossix, teamed up to measure the ROI of patient education centers and how the participants...
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Technology and Elderly Care

By Jason Brandt (@JasonDMG3) Just a decade or two ago, that headline would have meant something very different. It would conjure up memories of those "I've fallen and I can't get up" commercials...
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Trends to Watch in 2011 for Maximizing the Customer Experience for Business Growth

(Image via The Beauty Brains) By Jeremy Lichtenberger (@ Air_Master_J) Looking back, 2010 was a mixed bag. Economic uncertainty clouded over business plans and budgets, but many organizations...
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