By Kimberly Reyes (@CommDuCoeur)
Tara Parker-Pope is a well-known health reporter with over a decade at the Wall Street Journal and more recently reporting for the New York Times, founding its Well Blog three years ago.
The particularly interesting thing about her body of work is that it’s become increasingly personal. She’s continued to cover health and [...]
Tags:Blog·disclosure·expertise·industry·interests·News·personal·professional·relevance·Tara Parker-Pope·Wall Street Journal
Marc Monseau, Director of Corporate Media Relations for Johnson & Johnson, advises that corporate social media activities should stay personal.
Tags:BDI·digital video·events·Johnson & Johnson·Marc Monseau·Pixels & Pills·relevance·Social Comm & Healthcare·social media
By Russ Ward (@russcward)
I was thinking that to have a close circle of good friends is to have a trusted relationship with each person. Typically we make regular contact with each other to share our common interests and keep up with what is happening in our lives.
When we think about what it takes to develop [...]
Tags:communication·Communities·Customer relationship management·digital strategy·Digital Tools·marketing·relevance·social media·Social network·trust·User Experience·user needs
