By Philip Reynolds (@boylanblazes)
“The robot will see you now…”
Even in our advanced technology era, it seems farfetched to think that medical encounters will be led by robots, but that reality may be here sooner than you think. Robotics are being used in a variety of clinical and surgical settings, increasing surgical accuracy, decreasing operating times [...]
Tags:baby boomers·care·clinical·collaboration·cultural·doctors·interaction·medical professionals·operations·outcomes·population·relationships·robotics·robots·social·surgery
By Todd LaRoche (@ToddLaRoche)
Interactions take place online more so now than ever before. Even if you’re not expanding your Web site strategy or participating in social media, chances are your competitors are; they’re blogging, sending electronic newsletters, tweeting, and posting to their Facebook account and LinkedIn groups. With everyone vying for the attention of potential [...]
Tags:authenticity·authority·Blog·communication·content·Facebook·honesty·influence·newsletter·persuasion·privavy·relationships·social media·storytelling·strategy·transparency·Twitter·vision
By Bob Mason (@BobMasonPalio)
While social media has broken down barriers enabling easy and fast two-way communication between businesses and customers, it’s not without its dark side. Social media provides a platform for anyone to express their experiences or sentiments towards a company, individual or medical practice, but what happens when the feedback is less than [...]
Tags:business·communication·customers·Facebook·feedback·improvement·Klout score·monitoring·negative·product development·relationships·response·review·social media·Twitter
1. One of the hardships facing the Pharma industry is its bad reputation. What are some common causes for this issue, and what can Pharma do to disprove them?
Part of the problem stems from a lack of real customer focus. Back in the mid 1980’s, the industry began vacillating about who their real customer was. [...]
Tags:adherence·adoption·adverse event·collaboration·customer·FDA·focus·guidance·information·marketing·mobile·patient·Pharma·physician·relationships·reputation·Sales·social media·Thought Leaders·Video
By Bill Lucas
Tracking data and standardizing processes via a CRM system is nothing new for pharma sales reps, but is your organization getting the most value out of your CRM system?
While the pharmaceutical industry carries a bad rap for being slow to adapt to changing technologies, CRM systems have long been a mainstay for managing [...]
Tags:collaboration·community·competition·cooperation·CRM·customer·customer service·data·disease management·distribution·doctors·information·integration·internal·Pharma·quota·relationships·Sales·strategy·technology
Wego Health’s CEO talks about how enlightened patients make conversations with physicians more exciting, and how the real-time web is affecting relationships.
Tags:#epatcon·caregivers·engagement·epatient·ePatient Connections·events·Jack Barrette·Patients·relationships·Video·Web·Wego Health
By Danielle Bedard
Think pharma and health-related topics can’t be fun? Think again! Just between us girls (OK, guys take note, too), humor can be an effective communication tool across a range of print and interactive media, even when the subject is serious.
A new start-up in the online health information space, ChickRx, takes a tongue-in-cheek approach [...]
Tags:credibility·demographic·experts·fitness·Health·humor·information·interactive·menopause·relationships·research·sexual health·useful·women
By Andy Smith
Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43 percent increase compared to one year ago. In the UK, social media has overtaken every other online activity.
Pharmaceutical companies still rely [...]
Tags:Blogs·brand·Facebook·FDA·healthcare·marketing·message·Nielsen·Patients·Pharma·radio·relationships·social media·social networks·television·traditional media
