By Andy Smith (@andysmithpalio)
What whiskey will not cure, there is no cure for, says an old Irish adage. While that might not track well with today’s focus on healthier lifestyles, the health care industry, thankfully, offers a range of options for people to feel better whether that’s improved living through pharmaceuticals, therapeutic approaches to pain [...]
Tags:blogging·branding·Compliance·condition·consumer·dialogue·diet·distribution·experience·focus·Health·healthcare industry·intergration·lifestyle·marketing·messaging·pain management·personality·personalization·Pharmaceutical industry·Pharmacy·prescriptions·private·regulation·revenue·sale·spirits·sponsorship·sponsorships·therapy·value
Photo courtesy of Fast Company
By Sven Larsen (@zemoga)
A recent survey investigated physicians’ use of smartphones, and how it fits in to their detailing preferences. Here are some of the top findings:
The majority of doctors own smartphones.
While just about all of them still permit detailing rep visits, the numbers are dropping.
And almost [...]
Tags:application·BlackBerry·communications·doctor·Droid·e-detailing·innovation·IPhone·prescriptions·smartphone·technology
Image courtesy of Max Gladwell
By Bob Mason (@BobMasonPalio)
Foursquare, Gowalla and other mobile location-based apps are changing people’s behavior. “Checking in” is gaining momentum as individuals use these applications to discover new places, people and information. According to Comscore statistics, 14 percent of all mobile users, or about 80 million people worldwide, access maps on their [...]
Tags:clinic·doctor's office·emergency·epinephrine pen·Foursquare·geolocation·geotracking·Gowalla·GPS·Hospital·medication·navigation·Pharmacy·prescriptions
