By Carl Turner (@leftyrightbrain)
When was the last time you updated your crisis communication plan? Social media has been great for creating conversations between companies and customers, but it’s also providing new opportunities for generating gaffes. Most recently, a new media agency employee dropped an F-bomb on Chrysler’s corporate Twitter account.
Pharma is no stranger to crisis [...]
Tags:Chrysler·conversation·crisis communications·employees·gaffe·Johnson & Johnson·media·mistake·plan·policy·PR·publicity·social media·strategy·stunt·transparency·Twitter
By Sven Larsen (@zemoga)
As we pointed out on March 9, involved, passionate patients are some of the all-stars of social media, bringing their hard-earned expertise forward to influence and opine on the state of medicine and care.
Surprisingly, another all-star group in social media are hospitals. A year ago, only 10% of hospitals were using social [...]
Tags:administrator·community·connection·dialogue·doctor·Facebook·Farmville·Hospital·marketing·Medicine·nurse·online·patient·policy·PR·social media·Twitter·Video·YouTube
Image courtesy of Present Diabetes
By Russ Ward (@russcward)
Over the last couple of weeks, if you haven’t heard people talking about Avandia, GlaxoSmithKline’s diabetes drug, you must have been on that mythical desert island that people always talk about.
The FDA convened a hearing to discuss the drug – and specifically, to discuss the heart attacks that [...]
Tags:advertising·Avandia·Blogs·cardiology·community·FDA·GlaxoSmithKline·live·marketing·media·Medicine·News·PR·press·public relations·restrictions·Twitter
