Continuing our reporting from the Digital Innovation for Pharma Conference, Meredith Ressi, President of Manhattan Research talks about the myths & realities of mobile use by HCPs.
Entries Tagged as 'Pixels and Pills'
Meredith Ressi on the Myths & Realities of Mobile Use by Physicians
November 4th, 2011 · No Comments · Knowledge, News, Trends
Tags:#efp·digital innovation for pharma·Manhattan Research·meredith ressi·mobile·Pixels and Pills·social media
Janet Carlson Believes That Pharma Cares
November 3rd, 2011 · 1 Comment · News, Trends
Janet Carlson talks about Pharma Cares, the organization she founded to eliminate pharmaceutical waste and get vital drugs to people in need.
Tags:#efp·digital innovation for pharma·janet carlson·one 11 software·pharma cares·Pixels and Pills
Harold Johns Talks About How ESPN Can Improve Site Registration
November 2nd, 2011 · No Comments · Knowledge
Harold Johns of Johnson and Johnson talks about how Pharma companies can improve the customer experience by learning best practices from other industries.
Tags:#efm·ESPN·Harold Johns·Johnson & Johnson·Pixels and Pills·User Experience
Jana Memel Brings the Hollywood Way to Pharma
November 2nd, 2011 · No Comments · Knowledge, Trends
Jana Memel, founder of the Hollywood Way, talks about using the power of storytelling to educate and engage with pharma consumers.
Tags:#efp·Jana Memel·Pixels and Pills·social media·storytelling·the Hollywood Way
Alex Gochtovtt of Cognizant talks about Digital Natives & Immigrants
November 2nd, 2011 · No Comments · Knowledge, Trends
Alex Gochtovtt of Cognizant talks about Digital Natives and Immigrants and how Pharma marketers must service both groups.
Tags:#efp·Alex Gochtovtt·Cognizant·digital natives·marketing·Pixels and Pills
Bob Kernen Tells Pharma Not to Forget About Android
October 19th, 2011 · No Comments · Opinion, Trends
Bob Kernen, VP Product for HC Plexus tells Pharma companies not to forget about Android and explains why his company has just launched an Android version of their Little Blue Book app.
Tags:#digpharm·Android·Bob kernen·digital pharma east 2011·HC Plexus·iPad·Little Blue Book·Pixels and Pills
Dr. Aaron Blackledge Talks About How Doctors Can Use Social Media to Build Their Practices
October 19th, 2011 · 1 Comment · Knowledge, News
Dr. Aaron Blackledge of Care Media talks about how he used social media to build a thriving,cash only private practice in San Francisco’s Mission District.
Tags:#digpharm·aaron blackledge·digital pharma east 2011·Pixels and Pills·social media
Kabir Shahani on How His Clients Are Using the Cloud to Create Unique Customer Experiences
October 19th, 2011 · No Comments · Uncategorized
Kabir Shahani, CEO of Appature explains how his company is creating cloud based tools to help customers create unique experiences for HCPs and other end users.
Tags:#digpharm·Appature·cloud·digital pharma east 2011·Kabir Shahani·Pixels and Pills·technology
David Hale of Merck Says “Stop the Spam”
October 19th, 2011 · No Comments · News, Opinion
David Hale of Merck thinks that Pharma is abusing e-mail and we need to do a better job of targeting our communications. He explains to our own Alice An why segmentation may be the answer.
Tags:#digphar·david hale·digital pharma east 2011·e-mail·merck·Pixels and Pills
Matt Thomas Explains How Medtronic is Using Technology to Help Patients
October 19th, 2011 · No Comments · Knowledge, Trends
Matt Thomas, VP of Marketing for Medtronic explains how Medtronic is providing cross platform tools and online destinations to facilitate discussions about elective procedures. These social media tools help potential patients learn more about the devices and treatments that can dramatically improve their quality of life.
Tags:#digpharm·cross platform·devices·Matt Thomas·medtronic·Pixels and Pills·social media
