By Sven Larsen (@zemoga)
We’ve written in the past about 2.0 experiences, how digital tools can make almost every aspect of the patient experience better. Well now some of our hypotheticals are starting to become reality.
Zocdoc is a new online service (currently in beta) that allows users to find a doctor or dentist and (better [...]
Tags:communication·Digital Tools·doctors·Patients·physicians·Trends·User Experience·user needs
By Russ Ward (@russcward)
We knew we weren’t the only ones thinking about this. Over on his Digital Influence Mapping Project blog, John Bell has some interesting ideas on how Pharma companies can connect with HCPs by creating listening posts.
It very much reflects our own thinking that Pharma can play a valuable roll in collecting, aggregating [...]
Tags:communication·Communities·digital strategy·Digital Tools·Education·marketing·media·Pharma·Pharmaceutical industry·physicians·social media·Thought Leaders·Trends·User Experience·user needs
