Ryan Slipakoff of PharmaConnect at Digital Pharma East 2011. Here he speaks with host Alice An on doctor-centric technology.
Entries Tagged as 'physicians'
Ryan Slipakoff of PharmaConnect on Doctor-centric Technology
October 21st, 2011 · No Comments · Trends
Tags:#digpharm·Digital Pharma East·DigitalPharma East·doctor·doctors·PharmaCONNECT·physicians·Ryan Slipakoff·technology·Trends
Storytelling In Person
September 1st, 2011 · No Comments · Opinion
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by Sven Larsen (@zemoga)
Sometimes we get so wrapped up in how to tell a story…
Should we do it in a text narrative?
Would it work well as a bulleted PowerPoint presentation?
Could we use kinetic typography to make a great short video?
What kind of backing track would create the right mood?
Would this work as [...]
Tags:Dr. Jan Gurley·Knowledge·patient·Patients·Pharma·Pharmaceutical industry·physicians·story·storytelling·support
Is Your Doc Social?
July 21st, 2011 · 1 Comment · Opinion, Trends
by DJ Edgerton (@wiltonbound)
It’s been several years now since the pharmaceutical industry first began to try to figure out social media – what it was, how to use it to find customers, how to give customers information, and how to learn more about them through it. It hasn’t been always successful, those several years, [...]
Tags:communication·Facebook·information·ph·physicians·social media
COUNTERPOINT: Is Social Media Better than Face-to-Face Interaction?
March 29th, 2011 · 3 Comments · Opinion
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
By [...]
Tags:business·Facebook·interaction·meaning·multi-task·network·Patients·physicians·Productivity·relationship·Skype·social media·substitution·Twitter
Powerdyme’s Dr. Dan Diamond Talks About Reaching Physicians at the Point of Care
February 9th, 2011 · No Comments · Knowledge, News
Dan Diamond, MD FAAFP, President of Powedyme, teaches Pharma marketers the hows and whens of reaching out to physicians and supplying them with vital information right when they need it
Tags:#epharma·conference·Dan Diamond·ePharma Summit 2011·events·IIRUSA·information·interview·physicians·Point of Care·Powerdyme·Video
The Hibbert Group’s Elissa Guerra Talks About Listening to Physicians, and the Multi-Channel Marketing Mix
November 10th, 2010 · No Comments · Knowledge, News
Elissa Guerra, Senior Director of Sales at The Hibbert Group, tells P&P what she learned from the physician panel and the unique waiter-diner relationship between agencies and their clients.
Tags:#efp·agency-client relationship·conference·eComm & Online Marketing·Elissa Guerra·events·eye for pharma·multichannel marketing·panel·Pharmaceutical industry·physicians·The Hibbert Group·Thought Leaders·videos
Aptilon’s Richard Beck Talks to P&P About Connecting Physicians with Pharma Reps
November 8th, 2010 · No Comments · Knowledge, News
Richard Beck, Product Manager of Aptilon, demonstrates how physicians and Pharma reps can stay in touch instantly via their smartphones, and discusses their go-to-market strategy
Tags:#efp·Aptilon·conference·eComm & Online Marketing·events·eye for pharma·instant messaging·Pharmaceutical industry·physicians·Richard Beck·sales reps·smartphone·Thought Leaders·videos
AstraZeneca’s Brilinta
September 1st, 2010 · No Comments · News, Opinion
By Dan Bobear (@dbobear)
Now that AstraZeneca’s experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to prepare for the next hurdle they face: usurping category leader, Plavix, which is slated for generic availability sometime next year.
Most critical: changing physician prescribing behavior.
The [...]
Tags:AstraZeneca·audience·Blogs·branding·Facebook·image·interaction·location-based·marketing·Patients·physicians·social media·Twitter·YouTube
Patient 2.0: The Hospital
March 4th, 2010 · 1 Comment · Knowledge, Opinion
In a recurring series, Patient 2.0 posts look at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can digital technology help them?
By Sven Larsen (@zemoga)
We’ve talked about the pharmacy, the outpatient center, even the medicine cabinet, in terms of where the [...]
Dave deBronkart is “e-Patient Dave”
February 10th, 2010 · 3 Comments · News, Opinion
Live From the E-Pharma Summit (#epharma)
Dave deBronkart, Co-Chairman of the Society of Participatory Medicine provides some unique insight in to the patient’s approach to digital media and healthcare.
Tags:#epharma·communication·Communities·Customer relationship management·digital strategy·Digital Tools·e-pharma summit·Education·Health Care Reform·Patients·Pharma·Pharmaceutical industry·physicians·social media·technology·Thought Leaders·Trends·User Experience·user needs
