By DJ Edgerton (@wiltonbound)
If you could go to the one place where 58% of your customers are…would you go?
Well, you’re here reading Pixels & Pills, so clearly you’re of above-average intelligence, and therefore, your answer is “yes.”
Right now, 30% of doctors in the United States have iPads, and another 28% plan to get one soon, [...]
Tags:Apple·apps·client·database·diagnostic·dicovery·doctors·Education·EHR·EMR·information·iOS·iPad·laptop·mobile device·patient·Pharmacy·phone·physician·promotion·therapy·website
By Jon Fisher (@jmfisher)
Now that IBM super computer Watson has trounced Jeopardy players it’s ready to take on health care. Watson is an artificial intelligence computer system made up of 90 servers, with the processing power equal to 2,880 computers. Running hundreds of algorithms simultaneously, Watson parses human language complexities to construe meanings from clues [...]
Tags:analyze·complication·data·decision·diagnose·Education·experience·IBM·information·Knowledge·language·medical papers·mistake·nurse·physician·qualification·supercomputer·technology·Watson
This post continues our new series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing health-related issues, both individually and together.
By Kimberly Reyes (@CommDuCoeur)
Almost 10 years ago to date, I was sitting in a large lecture hall [...]
Tags:collaboration·computers·disease management·doctor·Generation Y·healthcare·healthcare industry·hierarchy·instant messaging·internet·Medical school·millennial·physician·practice·relationship·social media·sociology·technology·video chat
1. One of the hardships facing the Pharma industry is its bad reputation. What are some common causes for this issue, and what can Pharma do to disprove them?
Part of the problem stems from a lack of real customer focus. Back in the mid 1980’s, the industry began vacillating about who their real customer was. [...]
Tags:adherence·adoption·adverse event·collaboration·customer·FDA·focus·guidance·information·marketing·mobile·patient·Pharma·physician·relationships·reputation·Sales·social media·Thought Leaders·Video
Karl Schmeider, Chief Marketing Officer at Bridge 6 points out how consumer tablet adoption will change the way doctors practice and spend their off-hours.
Tags:adoption·BDI·Bridge 6·case studies·events·Karl Schmeider·Mobile Healthcare Communications·mobile optimization·phone·physician·roundtables·tablet·Video
By DJ Edgerton (@wiltonbound)
You every now and again, someone comes up to me and says, “DJ, I want to know what makes you tick.” Well, thanks to a new digital tool from Google, now I can show you all my inner workings…
Yesterday, Google Labs launched the Body Browser, an interactive 3D model of the human [...]
Tags:3D·body·digital·Education·Google·Google Chrome·Human anatomy·Human body·interactive·Khronos Group·model·patient·physician·render·training·WebGL
Hans Wernke, Vice President of Digital Sales and Marketing for eMedFusion, talks about helping clients reach physicians online, and how important it is to build a solid marketing strategy
Tags:#efp·conference·eComm & Online Marketing·events·eye for pharma·Hans Wernke·marketing·online·Pharmaceutical industry·physician·strategy·Thought Leaders·videos
Silja Chouquet, owner of Whydot GmbH, discusses the legitimacy of information obtained from Wikipedia, and the difference between physician research and patient reserach
Tags:#efp·conference·eComm & Online Marketing·events·eye for pharma·information·patient·Pharmaceutical industry·physician·research·Silja Chouquet·Thought Leaders·videos·Whydot GmbH·Wikipedia
Hank Parish, Vice President of Sales at Doctor Directory, has gathered key physician opinion leaders to talk about the role of technology and sales in their day-to-day work.
Tags:#efp·conference·Doctor Directory·eComm & Online Marketing·events·eye for pharma·Hank Parish·panel·Pharmaceutical industry·physician·Sales·technology·Thought Leaders·videos
By Kristin Phillips (@klaphillips)
Are you a victim of cyberchondria? That is, do you spend much of your time on Google looking up various symptoms, causes, diseases, treatments, and other medical and health issues? While it might seem normal to you, you’re in the minority. A study of 1,008 American adults from Kyp Holdings and Opinion [...]
Tags:ChickRx·cyberchondria·disease·Education·Google·Health·information·online·Pharma·physician·research·thought leader·WebMD·women
