Tag Archives: Pharmaceutical industry

23 Dec/11

Spotlight: Doing Social Right

by Briana Campbell (@MsMatchGirl) Weve spent a lot of this year (and last) talking about how pharma is running scared of social media. And weve spent some time telling them to just suck it up and...

Posted in Social Media | Tagged Communities, epatient, patient bloggers, patient communities, Pharma, Pharmaceutical industry, Roche Diabetes, Roche Pharmaceutical, social media, social media strategy, social networks | Leave a comment

22 Dec/11

Does the Problem Hold the Solution?

by Briana Campbell (@MsMatchGirl) People like to make out that the issues surrounding pharmas involvement with social media are extraordinarily complex. Im not so sure. Its over-simplistic - but...

Posted in Digital Health | Tagged Compliance, DTC, Facebook, HIPPAA, marketing, off-label, Pharma, Pharma industry, Pharmaceutical industry, reporting, social media, Social network, Twitter | Leave a comment

20 Dec/11

Waiting to Exhale

by Jason Brandt (@jasondmg3) For over half a century, the Breathalyzer has given law-enforcement officials a portable, fairly reliable instrument to test for, and prevent, driving under the...

Posted in Digital Health | Tagged analyze, breathalyzers, data, Digital Tools, future, patient, Patients, Pharma, Pharmaceutical industry, technology, Trends, User Experience, user needs | Leave a comment

13 Dec/11

Questions and Answers

by Russ Ward (@russcward) What does it feel like to have a heart attack? Whats the cure for muscle soreness post-workout? What one daily habit has the most positive effect on your health? These...

Posted in Digital Health | Tagged Compliance, crowdsource, digital strategy, Digital Tools, Education, healthcare, metrics, Patients, Pharma, Pharmaceutical industry, regulations, social media metrics | Leave a comment

8 Dec/11

Adapt or Die! Why Pharma Needs To Get In Line

by Sven Larsen #Adaptordie is an apt hashtag to sum up the teachings of digital-media punditBrian Solis. Its also an apt hashtag to describe the current state of affairs in the pharmaceutical...

Posted in Social Media | Tagged digital strategy, Digital Tools, Facebook, FDA, healthcare, innovation, marketing, Pharma, Pharmaceutical industry, social media, social networks, Trends | 4 Comments

7 Dec/11

Social Media, Pharma and Politics

by DJ Edgerton (@wiltonbound) How much of a role does social media play in influencing policymakers? And how much of a role can or should marketing play in crafting those messages for...

Posted in Social Media | Tagged communications, elected officials, Facebook, FDA, patient needs, Pharma, Pharmaceutical industry, politics, social media, social networks, Twitter | 1 Comment

6 Dec/11

POINT/COUNTERPOINT: Doctors – Who Needs ‘Em?

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...

Posted in Social Media | Tagged doctor, doctor's office, doctors practice, Education, epatient, healthcare, information, patient, Pharmaceutical industry, technology, Trends | Leave a comment

5 Dec/11

POINT/COUNTERPOINT: Doctors – Who Needs ‘Em?

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...

Posted in Social Media | Tagged doctor, doctor's office, doctors practice, Education, epatient, healthcare, information, patient, Pharmaceutical industry, technology, Trends | 3 Comments

2 Dec/11

Five Years Forward

by DJ Edgerton (@wiltonbound) Over the next five years,spending on interactive marketing will double, according to research from Forrester done for Ogilvy. What now are TV budget sizes will be...

Posted in Digital Health | Tagged information, marketing, Pharmaceutical industry, social media, strategy, Trends | Leave a comment

29 Nov/11

The Wiki-fication of Medicine

by Sven Larsen Physicist Michael Neilsen discussed open research in a March TEDX event, the video of which was recently posted. As a rule, the academic community lives to publish. Mathematicians,...

Posted in Social Media | Tagged Digital Tools, innovation, Medicine, Michael Neilsen, open data, open medicine, Pharma, Pharmaceutical industry, social media, social networks, strategy, TedX, Trends, user needs | Leave a comment

1 Nov/11

Does This Look Familiar?

by Jason Brandt (@jasondmg3) I dont understand any of this stuff. Who has the time to really use this stuff anyway? No real business can afford to have employees wasting their time on this...

Posted in Social Media | Tagged business, communication, Digital Tools, Education, engagement, Facebook, FDA, Health care, healthcare, information, innovation, marketing, Patients, Pharmaceutical industry, social media, Social network, Trends | Leave a comment

26 Oct/11

Why Patents Matter to Patients

by Russ Ward (@russcward) Browse through the business press, and you wont have to search long before you find articles about pharma, patents and a whole lot of drama. From a patient perspective,...

Posted in Social Media | Tagged drug patents, Legal Issues, marketing, patent, patents, patient, Patients, Pharma, Pharmaceutical industry, Trends | Leave a comment