Tag Archives: Pharmaceutical industry
Is the FDA Overestimating Our Intelligence?
By DJ Edgerton I believe the FDA assumes inherent common sense - and I believe that's exactly their problem. Hear me out. I know you're thinking, "Are you kidding? The FDA? The ones who mandate...
Posted in Social Media
Tagged Compliance, data, Digital Tools, drug safety, FDA, Legal Issues, Patients, Pharmaceutical industry, Risk mitigation, Trends
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How’s Your Canary Doing?
By DJ Edgerton You've heard the stories about them. Canaries were used up until very recently to monitor air quality in mines. When they stopped singing and dropped dead, it was time to beat a...
Posted in Social Media
Tagged consolidation, FDA, Opinion, Pharmaceutical industry, risk, Trends
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Why is Pharma Ignoring a $2.4 Billion Business Opportunity?
By Sven Larsen Quick, what's the fastest growing segment in the digital space? Facebook? Twitter? Both of those platforms have posted impressive growth over the last year. But perhaps, the most...
Posted in Social Media
Tagged applications, Communities, Digital Tools, Education, IPhone, Pharmaceutical industry, social media, Trends, user needs
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How to Drive Your Agency Crazy
By Guy Mastrion Recently, here in the office of provocation and stimulation, I questioned the aesthetics of a particular proposed campaign that we were sending to a client. My challenge had little...
Are Vaccines a Shot in the Arm for the Pharma Industry?
By DJ Edgerton Quick. What do you know about vaccines? Unless you work directly in the field, there are probably two main points that spring to mind first. One, that it's flu shot time. Two, some...
Posted in Digital Health
Tagged Disease Prevention, H1N1, Health care, Pharma, Pharmaceutical industry, Trends, Vaccines
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Overwhelmed -Compliance, Collaboration and the FDA
By Sven Larsen Recently, the FTC announced that bloggers must disclose any gifts or free product samples they receive from a company when writing a product review or endorsement. The new ruling...
Posted in Social Media
Tagged Compliance, Digital Tools, FDA, Legal Issues, Patients, Pharma, Pharmaceutical industry, user needs
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Pharma and Social Media: There’s Nowhere to Hide
In this little microcosm of pharmaceutical marketing communications, we can get so focused on social media and the opportunities it could unfold that it can blind us to what really matters. We are...
Compliancy, Creativity and Consumers – User Interface Design in the Pharma Space
By Guy Mastrion The debates never seem to end about the ideal UI design. And the truth is there really is no ideal. However, there is a best-case scenario for just about every situation. It takes...
Health Care Changes Beyond Social Media
By DJ Edgerton Earlier this month, Ad Age published an opinion piece by blogger Jonathan Richman titled "No, Pharma's Digital Future Isn't All Social Media: Here's What My Crystal Ball Looks...
Posted in Social Media
Tagged Health care, Pharmaceutical industry, Physician Social Networks, social media, Social network, Trends
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