by Jason Brandt (@jasondmg3)
Mad Men protagonist Don Draper works in the show’s fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare marketers face on a daily basis – meeting deadlines, incorporating new technologies, managing perceptions, and influencing behaviors all while ensuring personal growth.
The pharmaceutical industry and [...]
Tags:communication·Don Draper·healthcare·innovation·inspiration·Mad Men·marketing·Pharma·Pharmaceutical industry·social media·strategy·Trends
by Jason Brandt (@jasondmg3)
Can two of the hottest organizational and operational trends from the last 20 years – Lean Manufacturing and Six Sigma – be adapted to pharma? That’s a trick question: They already have been, and quite successfully.
But, how about online pharma marketing? It’s a more interesting proposition.
First, some definitions for the majority of [...]
Tags:analytics·analyze·digital strategy·Education·innovation·Lean Digital Strategy·marketing·Pharmaceutical industry·six sigma·strategy·technology·Trends
We’ve been writing a lot about the case for mobile in healthcare over the past couple of years. And we’re going to keep writing about it. With one quarter of US adults turning to their mobiles for healthcare information, it’s important that the industry keeps pushing forward with innovative sites, apps and tools that will [...]
Tags:conference·Conferences·events·Health·Health care·healthcare·marketing·mobile·Pharma·Pharmaceutical industry·strategy·technology·Trends
By DJ Edgerton (@wiltonbound)
Who’d have thought we would see the day?
Charlie Sheen leaving TWO AND A HALF MEN. Demi leaving Ashton. Kim Kardashian leaving Kris Humphries (ok that one, I did see coming). Oprah leaving her own show. And now Jonathan Richman leaving the Pharma industry. What’s the world coming to?
I’m not just trying [...]
Tags:Dose of Digital·innovation·Jonathan Richman·marketing·Pharma·Pharmaceutical industry·Thought Leaders
We’ve entered conference season and there are a lot of great ones on the horizon in the next few weeks. Our friend John Mack has a fairly comprehensive list over on his website, but he’s missing one that we’re particularly excited about.
The Life Sciences Innovation Forum, from Microsoft and our friends at ExL Pharma, promises to addresses [...]
Tags:conference·Conferences·Digital Tools·innovation·life sciences·life sciences innovation forum·Pharmaceutical industry·social media·strategy·technology·Trends
By Sven Larsen
These days everyone is familiar with e-commerce. And our more social media savvy readers are probably all clued up on f-commerce (that’s Facebook commerce folks). I’ve even heard Google’s Adwords and Adsense business referred to as g-commerce. But what about the next letter in the alphabet. How come no one is talking about [...]
Tags:Digital Tools·h-commerce·hcommerce·Health care·healthcare·innovation·marketing·online resources·Pharma·Pharmaceutical industry·strategy·technology·Trends·user needs
by Briana Campbell (@MsMatchGirl)
By now, you’ve all had time to review the FDA’s draft guidance on Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices. And you’ve had time to read the multitude of responses that came after (if you didn’t, Fabio Gratton has compiled many of them for you). And, [...]
Tags:electronic media·emerging media·engagement·FDA·FDA Guidance·FDA guidelines·information·innovation·Pharma·Pharmaceutical industry·social media·Social network·strategy·Trends
Here at Pixels & Pills, we like to push the envelope (or, better, encourage all of you to push it) when it comes to innovation in the healthcare space. That’s why we were so excited to have the opportunity to cover the Life Sciences Innovation Forum, produced by our friends at ExL Pharma in a [...]
Tags:biotech·conference·Conferences·events·ExL Pharma·innovation·life sciences·life sciences innovation forum·medical device·Microsoft·Pharmaceutical industry·technology
by Russ Ward (@russcward)
Can science be crowdsourced? Can medicine take advantage of the knowledge of the masses to leapfrog to advances? Can we use social media tools to cure disease?
These are (increasingly specific) questions about the utility of digitally shared intelligence to improve healthcare – sometimes called “citizen science” (similar to “citizen journalism”). While nobody is [...]
Tags:Communities·crowdsource·crowdsourcing·FoldIt·Health·Health care·health tracking network·healthcare·John Mack·patient·Pharma·Pharmaceutical industry·science·SETI@Home·Trends
We recently chatted with Paul Simms, Chairman of eyeforpharma, the mastermind behind the ‘Pharmasuiticus reps’ YouTube nature “documentary,” which you may have seen doing the rounds in your social networks.
Pixels&Pills: Why did you decide to make this video?
Paul Simms: We find ourselves quite frustrated with the current situation in pharmaceutical sales management. This is still [...]
Tags:Digital Tools·eyeforpharma·Health care·innovation·marketing·Paul Simms·Pharma·pharma reps·Pharmaceutical industry·Pharmasuiticus Rep·Sales·sales reps·sales tools·technology·user needs·Video
