Tag Archives: Pharma

4 Oct/11

Patient Empowerment As The New KOL

by Jason Brandt (@jasondmg3) Are patients the mega opinion leaders of the future? Thanks to increasing accessibility and availability of information, patients are becoming experts on their...

Posted in Social Media | Tagged communication, digital strategy, empowerment, KOL, mhealth, patient, Patients, Pharma, Pharmaceutical industry, strategy, Trends | Leave a comment

3 Oct/11

How Pharma Can Do More Than Worry About Patents

by Krissy Goelz (@krisgoelz) How do you market the new hotness when it is neither new nor hot anymore? Its a pressing issue for pharmaceutical companies, which have become increasingly dependent...

Posted in Social Media | Tagged drug development, drug discovery & development, drug patents, drugs, marketing, patent, patents, Patients, Pharma, Pharmaceutical industry, research | Leave a comment

29 Sep/11

Latin America & Pharma

by DJ Edgerton (@wiltonbound) If you talked about Colombia a few decades ago in the United States, people thought of one of two things: drugs or coffee. But since Alejandro and I founded...

Posted in Social Media | Tagged #smwbig, Bogota, Education, Health care, healthcare, information, innovation, Jonathan Richman, Pharma, Pharmaceutical industry, SMW11, SMWBOG, Social Media Week Bogota, Zemoga | Leave a comment

23 Sep/11

See You At Digital Pharma East 2011

It's the time of year when we spend a lot of time at conferences. And we hope you enjoy our coverage. We're pleased to announce that we'll be back in Philly, October 17 through 20, for the 5th...

Posted in Digital Health, Social Media | Tagged communication, Communities, community, conference, Conferences, digital strategy, Education, events, Health care, healthcare, information, marketing, Pharma, Pharmaceutical industry, social media, Social network, Thought Leaders | Leave a comment

19 Sep/11

Blast From The Past: ePatient Connections 2010

We're getting ready to bring you all the SXSH and ePatCon coverage that you've been waiting for! Until tomorrow, take a look at our YouTube channel and think back to last year's great conference....

Posted in Social Media | Tagged #epatcon, conference, Conferences, engagement, epatient, ePatient Connections, events, Health care, healthcare, innovation, marketing, Patients, Pharma, social media, Thought Leaders, Trends, Video | Leave a comment

16 Sep/11

The Best Pharma Conference Ever!

by DJ Edgerton (@wiltonbound) We have an interesting relationship with pharma conferences. On the one hand, we love them. We think the chances to share best practices and nascent ideas, to learn...

Posted in Digital Health, Social Media | Tagged communication, Communities, community, conference, Conferences, Education, engagement, events, marketing, Pharma, Pharmaceutical industry, social media, Social network, strategy, Thought Leaders, Trends | Leave a comment

14 Sep/11

POINT/COUNTERPOINT: Pay-for-Play Conferences

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...

Posted in Social Media | Tagged communication, Communities, community, conference, Conferences, Education, events, information, marketing, Pharma, Pharmaceutical industry, Thought Leaders, Trends | 1 Comment

13 Sep/11

POINT/COUNTERPOINT: Pay-For-Play Conferences

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...

Posted in Social Media | Tagged Communities, community, conference, Conferences, Digital Tools, Education, events, information, innovation, marketing, Pharma, Pharmaceutical industry, Thought Leaders | 3 Comments

12 Sep/11

All Social Networks Are Not The Same – Where Should You Be?

by Briana Campbell (@MsMatchGirl) Just the other day Richard Meyer posted an article entitled, "STOP! Social Media Is Not the Answer in which he makes a strong case against pharma marketers...

Posted in Social Media | Tagged #hcsm, Facebook, Google, LinkedIn, marketing, Pharma, pharma marketing, Pharmaceutical industry, social, social media, Social network, social networking, Twitter | 4 Comments

8 Sep/11

The Social Health Un-Conference

Here at Pixels & Pills, were always trying to push the conversation about health and pharma in the digital space harder and farther along. Which is why we were intrigued when Shwen Gee let us...

Posted in Social Media | Tagged communication, Communities, community, conference, Conferences, Education, engagement, events, Health, Health care, information, innovation, Legal Issues, Patients, Pharma, Pharmaceutical industry, social media, Social network, Thought Leaders, Trends, user needs | Leave a comment

6 Sep/11

The Challenge of Getting People Involved on Your Website

by Jason Brandt (@jasondmg3) Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical...

Posted in Social Media | Tagged brand website, business, business strategy, digital strategy, engagement, information, innovation, marketing, Pharma, Pharmaceutical industry, technology, User Experience, user needs, website, Websites | 5 Comments

1 Sep/11

Storytelling In Person

powered by Fotopedia by Sven Larsen (@zemoga) Sometimes we get so wrapped up in how to tell a story... Should we do it in a text narrative? Would it work well as a bulleted PowerPoint...

Posted in Social Media | Tagged Dr. Jan Gurley, Knowledge, patient, Patients, Pharma, Pharmaceutical industry, physicians, story, storytelling, support | 1 Comment