We’ve often used our digital bully pulpit to chastise Pharma companies both big & small for their tardiness in adopting the latest digital tools and technologies. We’ve sounded the alarm more than once about how Pharma is falling behind other industries in terms of digital communication and consumer expectations. And we’ve been as encouraged as [...]
Tags:mobile·Pharma·pharma retailers·social media·User Experience
We’re still gauging reaction to the recent Facebook Announcement about their organ donor initiative. But in the meantime, Manhattan Research has released some pretty interesting figures about mobile health consumption. Check out the graphic below to view some of their insights.
(thanks to Tom Hanley at EyeForPharma for pointing this one out to us)
Tags:health content·health data·mobile·mobile health·Smartphones
Were you there?
The parties are over, the cel phone carriers are breathing a sigh of relief and the bleary eyed technorati have slowly made their way home.
SXSW Interactive is officially over and Austin has given itself over to the denizens of the music and film worlds.
For the third year in a row, the Interactive programming [...]
Tags:Health·social media·SXSW
by Jason Brandt (@jasondmg3)
Mad Men protagonist Don Draper works in the show’s fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare marketers face on a daily basis – meeting deadlines, incorporating new technologies, managing perceptions, and influencing behaviors all while ensuring personal growth.
The pharmaceutical industry and [...]
Tags:communication·Don Draper·healthcare·innovation·inspiration·Mad Men·marketing·Pharma·Pharmaceutical industry·social media·strategy·Trends
We’ve been writing a lot about the case for mobile in healthcare over the past couple of years. And we’re going to keep writing about it. With one quarter of US adults turning to their mobiles for healthcare information, it’s important that the industry keeps pushing forward with innovative sites, apps and tools that will [...]
Tags:conference·Conferences·events·Health·Health care·healthcare·marketing·mobile·Pharma·Pharmaceutical industry·strategy·technology·Trends
You’ve told us that you want to see more about what goes on at Zemoga, the sponsor of this media property, so we thought we’d give you a quick look in at a recent project that the team is especially proud of. Maria Rueda gave us the lowdown on one of Zemoga’s new babies, the [...]
Tags:AdobeMax·AdobeMax Challenge·Android·Digital Tools·Education·healthcare·HeartBeats·innovation·medical apps·Medical school·surgery·technology·Trends·Zemoga
We’ve entered conference season and there are a lot of great ones on the horizon in the next few weeks. Our friend John Mack has a fairly comprehensive list over on his website, but he’s missing one that we’re particularly excited about.
The Life Sciences Innovation Forum, from Microsoft and our friends at ExL Pharma, promises to addresses [...]
Tags:conference·Conferences·Digital Tools·innovation·life sciences·life sciences innovation forum·Pharmaceutical industry·social media·strategy·technology·Trends
By Sven Larsen
These days everyone is familiar with e-commerce. And our more social media savvy readers are probably all clued up on f-commerce (that’s Facebook commerce folks). I’ve even heard Google’s Adwords and Adsense business referred to as g-commerce. But what about the next letter in the alphabet. How come no one is talking about [...]
Tags:Digital Tools·h-commerce·hcommerce·Health care·healthcare·innovation·marketing·online resources·Pharma·Pharmaceutical industry·strategy·technology·Trends·user needs
Here at Pixels & Pills, we like to push the envelope (or, better, encourage all of you to push it) when it comes to innovation in the healthcare space. That’s why we were so excited to have the opportunity to cover the Life Sciences Innovation Forum, produced by our friends at ExL Pharma in a [...]
Tags:biotech·conference·Conferences·events·ExL Pharma·innovation·life sciences·life sciences innovation forum·medical device·Microsoft·Pharmaceutical industry·technology
by Russ Ward (@russcward)
Can science be crowdsourced? Can medicine take advantage of the knowledge of the masses to leapfrog to advances? Can we use social media tools to cure disease?
These are (increasingly specific) questions about the utility of digitally shared intelligence to improve healthcare – sometimes called “citizen science” (similar to “citizen journalism”). While nobody is [...]
Tags:Communities·crowdsource·crowdsourcing·FoldIt·Health·Health care·health tracking network·healthcare·John Mack·patient·Pharma·Pharmaceutical industry·science·SETI@Home·Trends
