by Briana Campbell (@MsMatchGirl)
“If it’s not mobile, it won’t work in 2012 and beyond,” Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions. “We’re a marketplace conditioned to look down on our screen first. It’s not a B2C vs. B2B thing. If your users are people, you’re going [...]
Tags:BDI·case studies·Conferences·Education·events·innovation·mhealth·mobile·mobile apps·mobile healthcare·Pharma·Pharma industry·Pharmaceutical industry·roundtables·technology·Trends·User Experience·user needs
by Briana Campbell (@MsMatchGirl)
People like to make out that the issues surrounding pharma’s involvement with social media are extraordinarily complex. I’m not so sure.
It’s over-simplistic – but still true – to say that the main worry with digital media for the pharmaceutical industry is the interactivity of social networks. You see, I don’t think it’s [...]
Tags:Compliance·DTC·Facebook·HIPPAA·marketing·off-label·Pharma·Pharma industry·Pharmaceutical industry·reporting·social media·Social network·Twitter
by Briana Campbell (@MsMatchGirl)
About a week and a half ago all the talk was about Facebook and its policy changes, disallowing pharmaceutical companies to turn off comments on their walls. Jonathan Richman ran a deathwatch over on Dose of Digital. The Washington Post had a story. We wrote about it, too. Seems like everyone did. [...]
Tags:communication·Communities·community·Facebook·FDA·FDA Guidance·John Mack·Jonathan Richman·NPR·Online community·Pharma·Pharma industry·Pharmaceutical industry·Pharmaguy·social media·Social network·social networks·user needs
By Jon Fisher (@jmfisher)
Is e-mail destined to go the way of postal mail? While e-mail is nearly ubiquitous and remains a popular form of communication among business users, speculation that new messaging platforms will be an “e-mail killer” is percolating.
Older generations of workers are likely to rely on e-mail as their main form of communication, [...]
Tags:brand·business·chat·communication·Compliance·e-mail·equity·Facebook·management·messaging·network·organize·Pharma industry·regulations·silo·technology·time-sensitive·Web
By Russ Ward (@russcward)
Contining our week on New Jobs in Pharma, we’ll talk today about government job opportunities.
When you talk about government jobs in pharma, most people might assume that you’re talking about working for the Food and Drug Administration. Well – the best answer there is “maybe”. First, because [...]
By Sven Larsen (@zemoga)
Which came first – the Pixel or the Pill? That’s what we’re often asked when people talk to us about our media and marketing efforts. Of course, the real question they’re often asking us is “Do you guys know anything about Pharma or are you just winging it?”
Luckily for us, we can [...]
Tags:business·digital·marketing·metrics·Pharma industry·Sales·social media·technology·Twitter
