Pixels & Pills

Entries Tagged as 'Pfizer'

Pfizer’s Kate Bird Talks About the Convergence of Mobile & Social Media and the Trend Towards Consolidation

January 19th, 2011 · 1 Comment · Knowledge, News

Kate Bird, Director of Corporate Digital Strategy at Pfizer, discusses why you can’t separate mobile from social, convergence through social sharing, and talks about the new Pfizer.com mobile-compatible website.

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Attention to Detail

November 24th, 2010 · No Comments · Opinion

By Kimberly Reyes (@CommDuCoeur)
Over the last year, Pfizer, Johnson & Johnson and Depomed have each dealt with product recalls of musty-smelling drugs. The smell was caused by tribomoanisole, a chemical used to keep wood preserved and flame-retardant, leaching through the bottles when they were stored packed on treated wooden pallets. The pharmaceutical industry’s manufacturing processes, [...]

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Beloved Pharma TV Commercials

May 4th, 2010 · 4 Comments · Knowledge, Opinion

This post is part of our series on creativity in Pharma, where we’ll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial element of this unlikely industry.
By Jason Brandt (@Jasondmg3)
From the Lunesta butterfly to the Pristiq wind-up toy, from the NuvaRing water ballet to the Cialis [...]

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Mobile Health Records and Security

March 30th, 2010 · 4 Comments · Opinion

By Russ Ward (@russcward)
We all agree that going mobile is easier. Some of us even argue that going mobile is better. But is going mobile safer? When it comes to electronic health records (EHR), that’s where the naysayers focus and where even the proponents find shaky ground.
We’re not just talking about useful information. Your health [...]

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