By Andy Smith (@andysmithpalio)
What whiskey will not cure, there is no cure for, says an old Irish adage. While that might not track well with today’s focus on healthier lifestyles, the health care industry, thankfully, offers a range of options for people to feel better whether that’s improved living through pharmaceuticals, therapeutic approaches to pain [...]
Tags:blogging·branding·Compliance·condition·consumer·dialogue·diet·distribution·experience·focus·Health·healthcare industry·intergration·lifestyle·marketing·messaging·pain management·personality·personalization·Pharmaceutical industry·Pharmacy·prescriptions·private·regulation·revenue·sale·spirits·sponsorship·sponsorships·therapy·value
By Kimberly Reyes (@CommDuCoeur)
It’s the low-brow reality show that’s captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTV’s Jersey Shore follows the (often drunken) antics of eight Italian-American housemates vacationing in a summer share at Seaside Heights, NJ. Among them are Mike “The Situation” Sorrentino, a womanizer with rock-hard abs dedicated [...]
Tags:brand·campaign·demographic·Design·Jersey Shore·logo·marketing·MTV·objectives·personality·philosophy·spokesperson·television
By Todd LaRoche (@toddlaroche)
Whether you’re just dabbling in social media or if blogging, posting, friending and following are already old hat, your people skills can make or break your social media success. In the boardroom or on discussion boards and social media sites, proper business etiquette can be a key differentiator that delivers a competitive [...]
Tags:audience·Blog·community·credibility·engagement·etiquette·information·interaction·interest·personality·social media·transparency
By Kimberly Reyes (@CommDuCoeur)
It’s no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they weren’t necessarily talking about the New Orleans Saints first Superbowl win against the Indianapolis Colts – they were most likely gushing over the Weiden + Kennedy [...]
Tags:Amgen·celebrity·endorsement·FDA·IPhone·John Mack·Johnson·Johnson & Johnson·marketing·Novo Nordisk·Old Spice·personality·Pharma·Pharmaceutical industry·social media·Twitter·VNR·Wyeth·YouTube
