Ceci Zak of Sanofi speaks to Alice An at Digital Pharma East, after her presentation on the focus on consumer-centric marketing in pharma.
Entries Tagged as 'patient'
Ceci Zak of Sanofi on Consumer-centric Marketing
October 21st, 2011 · No Comments · News, Trends
Tags:#digpharm·Ceci Zak·DigitalPharma East·patient·Patients·Pharma·Pharmaceutical industry·Sanofi
Joe Hogan Talks Tablets at Point of Care
October 21st, 2011 · No Comments · News, Trends
Joe Hogan of Epion Health talks about putting tablets at the point of care at Digital Pharma East 2011.
Tags:#digpharm·Conferences·Digital Pharma East·digital pharma east 2011·engagement·Health·Health care·healthcare·innovation·patient·Patients·tablets·Trends·User Experience
Why Doctors Might Not be Adopting Digital Records
October 6th, 2011 · No Comments · Opinion, Trends
by Sven Larsen (@zemoga)
Electronic health records (EHRs) are widely seen as a way to standardize patient data in a way that improves accuracy and drives down costs – which is why the federal government is offering financial incentives to physicians who get on board now, and will eventually levy penalties against those who do not, [...]
Tags:Digital Tools·Education·EHR·Electronic health record·electronic health records·electronic medical records·EMR·patient·patient communities·Patients·Trends
Patient Empowerment As The New KOL
October 4th, 2011 · No Comments · Opinion
by Jason Brandt (@jasondmg3)
Are patients the mega opinion leaders of the future?
Thanks to increasing accessibility and availability of information, patients are becoming experts on their diseases. When they talk to doctors, they are educated and often know what they need or the options available to them. More patients head online to learn about their condition [...]
Tags:communication·digital strategy·empowerment·KOL·mhealth·patient·Patients·Pharma·Pharmaceutical industry·strategy·Trends
Ed Bennett at SXSH
September 30th, 2011 · No Comments · Knowledge
Ed Bennett, Manager of Web Services at the University of Maryland Medical Center talks at Social Media for Social Health about how hospitals are using social media to monitor patient wellness, build support communities and motivate staff and generally improve patient care.
Tags:#sxsh·Communities·community·patient·Patients·social media·Thought Leaders·Trends
There’s An App For That: From Diets to Diseases
September 26th, 2011 · No Comments · Opinion, Trends
by Krissy Goelz (@krisgoelz)
Weight Watchers – SparkPeople – Livestrong – Tap & Track – iFitOne – FatSecret – Diet Organizer – do any of these sound familiar to you?
If you’re part of the ⅔ of the adult American population who is either overweight or obese, and part of the ⅓ of that same [...]
Tags:applications·apps·communication·Compliance·Digital Tools·health apps·mobile·mobile apps·patient·Patients·technology·Trends·user needs
Storytelling In Person
September 1st, 2011 · No Comments · Opinion
powered by Fotopedia
by Sven Larsen (@zemoga)
Sometimes we get so wrapped up in how to tell a story…
Should we do it in a text narrative?
Would it work well as a bulleted PowerPoint presentation?
Could we use kinetic typography to make a great short video?
What kind of backing track would create the right mood?
Would this work as [...]
Tags:Dr. Jan Gurley·Knowledge·patient·Patients·Pharma·Pharmaceutical industry·physicians·story·storytelling·support
POINT/COUNTERPOINT: Is It Time To Give Up on Social Media For Rx Info?
August 11th, 2011 · 1 Comment · Opinion
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Krissy Goelz (@krisgoelz)
When it [...]
Tags:Facebook·FDA·marketing·patient·Patients·Pharma·Pharmaceutical industry·Rx·social media
I Can Haz Compliance?
August 8th, 2011 · No Comments · Opinion
source Lolcats
by Briana Campbell (@MsMatchGirl)
Meme ( /ˈmiːm/[1]) is an idea, behavior or style that spreads from person to person within a culture … memes are said to transmit ideas and belief information.
A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, [...]
Tags:Compliance·Digital Tools·Education·engagement·internet meme·marketing·meme·patient·patient compliance·Pharmaceutical industry·user needs
Caveat Emptor?
August 5th, 2011 · No Comments · Opinion
by Briana Campbell (@MsMatchGirl)
A recent Pew Internet study, released June 16, 2011, shared the following statistic: Facebook users are overall more trusting than non-internet others. 43% of [study] participants were more likely than other internet users to feel that most people can be trusted.” With 51% of the American population over 12 years old on [...]
Tags:Communities·community·digital strategy·Education·Facebook·information·patient·Patients·Pharma·social media·Social network·user needs
