By Sven Larsen(@svenplarsen)
Who’s doing it right?
That’s a question we’re often asked since we’ve routinely challenged Pharma to embrace social media and an expanded dialogue with their customers. So it’s gratifying to find a prime example in our own backyard.
P & P’s parent company, digital agency Zemoga has worked with Weisscomm, EMD Serono and Pfizer on [...]
Tags:call center·customer service·Facebook·patient communities·social media
by Briana Campbell (@MsMatchGirl)
We’ve spent a lot of this year (and last) talking about how pharma is running scared of social media. And we’ve spent some time telling them to just suck it up and do it anyway. And we’ve spent a bunch of time (two years, at least!) talking about how we’re waiting for [...]
Tags:Communities·epatient·patient bloggers·patient communities·Pharma·Pharmaceutical industry·Roche Diabetes·Roche Pharmaceutical·social media·social media strategy·social networks
Here on Pixels & Pills, we spend a lot of time talking about the e-patient. About how technology has helped patients become more involved in their own recovery, about how advances in social networks have helped people connect better to those facing the same challenges as they are. We offer advice on how pharma companies [...]
Tags:client·Communities·e-patient·epatient·epatient solutions·MS·patient communities·patient community·patient compliance·technology
Today’s guest blog post is written by Bradley Jobling. Jobling created the social media program for the Columbia University Medical Center Department of Surgery. He has fifteen years of experience in Internet strategy and online marketing projects. Project work has involved the advertising, media and health care industries.
by Bradley Jobling (@BradJobling)
For years I have billed [...]
Tags:Columbia·e-patient·epatient·epatient solutions·informed patient·patient bloggers·patient communities·patient engagement·patient needs·surgical social media
Started in 1996, Cysticfibrosis.com connects a large audience who can’t come together in real life. Here she talks with Pixels & Pills host Alice An, at Digital Pharma East 2011, about the evolution of the site.
Tags:#digpharm·Communities·community·Cystic Fibrosis·cysticfibrosis.com·Digital Pharma East·Jeanne Barrett·patient communities·patient education·patient engagement·patient portal·Patients·user needs
Dr. Kent Bottles explains how patients and caregivers can use social media to connect and organize on a grassroots level at SXSH.
Tags:#sxsh·caregivers·Communities·Conferences·events·patient communities·patient networks·social health unconference·social media
by Sven Larsen (@zemoga)
Electronic health records (EHRs) are widely seen as a way to standardize patient data in a way that improves accuracy and drives down costs – which is why the federal government is offering financial incentives to physicians who get on board now, and will eventually levy penalties against those who do not, [...]
Tags:Digital Tools·Education·EHR·Electronic health record·electronic health records·electronic medical records·EMR·patient·patient communities·Patients·Trends
By Michael Smith (@mikesmith55)
Capturing mindshare and market share is a key imperative for thriving organizations; social media is becoming an irresistible way of getting there. According to a report from research and consulting firm Borrell Associates, the amount U.S. companies spend marketing themselves on social networking sites like Facebook is expected to grow from an [...]
Tags:action·audience·experience·feedback·feedback loop·initiative·investment·marketing·messaging·money·offline·opportunity·patient communities·perception·personalization·purchase·review·social media·strategy·targeting·website
Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees. Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]
Tags:communication·Conferences·DDMAC·Digital Tools·drug safety·Education·epatient·events·Facebook·FDA·healthcare·interviews·marketing·Online Communities·patient communities·Patients·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter·user needs·YouTube
This post continues our week-long series around the theme of communication, identifying key communities and offering insight on how to reach them.
By Jason Brandt (@Jasondmg3)
The phrase “virtual worlds” is more likely to be met with a raised-eyebrow smirk than with a professional interest. Games like World of Warcraft conjure up images of addicted players spending [...]
Tags:communication·Communities·Digital Tools·Education·games·Health care·marketing·patient communities·Pharma·social media·Social network·technology·User Experience·user needs·virtual environment·virtual worlds
