The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
In July 2010, over 90 thousand documents related to the war in Afghanistan were leaked by WikiLeaks to major [...]
Tags:Compliance·conf·confidentiality·online·online security·privacy·security·transparency·wikileaks
Social media has connected the entire healthcare ecosystem in an unprecedented way. From patients connecting with patients, to doctors connecting with caregivers, a healthcare revolution is well underway.
What can you do about it?
Well, you can pack your trusty suitcase, buy an express business-class ticket to a city you’ve been to 20 times in the last [...]
Tags:conference·event·online·Pharma·social media·Thought Leaders
This post continues our series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing health-related issues, both individually and together.
By Bob Mason (@BobMasonPalio)
Attracting the youth market is critical for protecting the [...]
Tags:access·authenticity·brand advocate·communication·community·decision·digital·diligence·doctor·Generation Y·Health·information·marketing·millennial·mobile devices·motivation·online·parents·relationship·research·search·social media·technology
By Sven Larsen (@zemoga)
As we pointed out on March 9, involved, passionate patients are some of the all-stars of social media, bringing their hard-earned expertise forward to influence and opine on the state of medicine and care.
Surprisingly, another all-star group in social media are hospitals. A year ago, only 10% of hospitals were using social [...]
Tags:administrator·community·connection·dialogue·doctor·Facebook·Farmville·Hospital·marketing·Medicine·nurse·online·patient·policy·PR·social media·Twitter·Video·YouTube
Today’s guest blog post is by Hans Wernke,Vice President, Digital Sales & Marketing, eMedFusion (a Division of KnowledgePoint360 Group). Hans is an experienced marketer and business development leader, with a strong focus on quality and innovation. After receiving his bachelor’s degree in education from Hogeschool Holland in Amsterdam, Hans worked for more than [...]
Tags:audience·biopharmaceutical·business·data·device·digital·drug·Education·exploration·HCP·healthcare·information·innovation·marketing·oasis·objectives·online·path·patient·plan·solution·strategy·success·traditional
Hans Wernke, Vice President of Digital Sales and Marketing for eMedFusion, talks about helping clients reach physicians online, and how important it is to build a solid marketing strategy
Tags:#efp·conference·eComm & Online Marketing·events·eye for pharma·Hans Wernke·marketing·online·Pharmaceutical industry·physician·strategy·Thought Leaders·videos
By Jason Brandt (@Jasondmg3)
In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in favor of half-sized 15-second increments. He goes on to specify that while there was a small increase in all national 15-second TV spots – so overall, short ads [...]
Tags:ads·advertising·audience·brand·commercials·communication·cost·market share·Marketing and Advertising·online·OTC·retention·ROI·television
By Kristin Phillips (@klaphillips)
Are you a victim of cyberchondria? That is, do you spend much of your time on Google looking up various symptoms, causes, diseases, treatments, and other medical and health issues? While it might seem normal to you, you’re in the minority. A study of 1,008 American adults from Kyp Holdings and Opinion [...]
Tags:ChickRx·cyberchondria·disease·Education·Google·Health·information·online·Pharma·physician·research·thought leader·WebMD·women
By Dan Bobear (@dbobear)
For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college this fall. Born in 1992, these millennials or Gen Y-ers represent both present and future prescription and OTC pharmaceutical consumers. Every generation has unique characteristics, [...]
Tags:culture·customer·customer loyalty·demographic·DTC·engagement·future·games·Generation Y·information·instant gratification·marketing·mobile·online·OTC·prescription·social networks
Marketing to Boomers
April 29th, 2011 · No Comments · Knowledge, Opinion
By Catlin Renaud (@catlinrenaud)
Baby Boomers – the 77 million people born between 1946 and 1964 – are redefining aging and shattering traditional assumptions about the sixth and seventh decades of life. We’ve all heard that 40 is the new 30, and that 50 is the youth of old age, but what does this mean for [...]
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Tags:affluence·age·aging·applications·baby boomers·Blog·caregiver·comments·consumers·demographic·disease mangement·Facebook·fitness·food·games·Health care·influence·interactive·lifestyle drugs·marketing·medical care·nutrition·online·opportunity·patient·podcast·population·smartphone·social gaming·Social network·spa·technology·traditional media·youth