By Ellen Nowakowski
To market health care and pharma products or services to men, companies should include more images of scantily clad women and focus on visuals to connect with their target audience, right?
While men may be more responsive to suggestive ads featuring beautiful women, they may not be the right target audience, even if the [...]
Tags:ads·awareness·business·commercial·Health care·marketing·Men·Old Spice·purchase decisions·targeted·women·word of mouth
Videos are a great medium to connect with customers and engage them in your brand. According to a study by the University Of Pennsylvania Wharton School Of Business, prospects are 72 percent more likely to purchase a product or service when video is used. That’s because when people view a video, they gain a greater [...]
Tags:community·content·humor·impressions·marketing·Old Spice·size·social networks·viral video·YouTube
By Kimberly Reyes (@CommDuCoeur)
It’s no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they weren’t necessarily talking about the New Orleans Saints first Superbowl win against the Indianapolis Colts – they were most likely gushing over the Weiden + Kennedy [...]
Tags:Amgen·celebrity·endorsement·FDA·IPhone·John Mack·Johnson·Johnson & Johnson·marketing·Novo Nordisk·Old Spice·personality·Pharma·Pharmaceutical industry·social media·Twitter·VNR·Wyeth·YouTube
