Tag Archives: Old Spice

The Science of Marketing to Women

By Ellen Nowakowski To market health care and pharma products or services to men, companies should include more images of scantily clad women and focus on visuals to connect with their target...
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Viral Video

Videos are a great medium to connect with customers and engage them in your brand. According to a study by the University Of Pennsylvania Wharton School Of Business, prospects are 72 percent more...
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Can Pharma Have an Old Spice Guy? Pharmas Problems With Personality

By Kimberly Reyes (@CommDuCoeur) Its no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they werent necessarily...
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