By Michael Smith (@mikesmith55)
Capturing mindshare and market share is a key imperative for thriving organizations; social media is becoming an irresistible way of getting there. According to a report from research and consulting firm Borrell Associates, the amount U.S. companies spend marketing themselves on social networking sites like Facebook is expected to grow from an [...]
Tags:action·audience·experience·feedback·feedback loop·initiative·investment·marketing·messaging·money·offline·opportunity·patient communities·perception·personalization·purchase·review·social media·strategy·targeting·website
This year, it’s all about the customer at the 5th annual eyeforpharma eCommunications and Online Marketing Summit!
Come join the many interesting and inspiring people from the healthcare industry November 8 and 9, 2010 at Boston’s Hyatt Harborside and learn what the most forward-thinking leaders in the industry are doing. The action-packed schedule includes opportunities to [...]
Tags:customer·discount code·DTC·esampling·event·eye for pharma·mobile·offline·physician·Shwen Gwee·soc·social media·speakers·storytelling
