By Kimberly Reyes (@CommDuCoeur)
It’s the low-brow reality show that’s captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTV’s Jersey Shore follows the (often drunken) antics of eight Italian-American housemates vacationing in a summer share at Seaside Heights, NJ. Among them are Mike “The Situation” Sorrentino, a womanizer with rock-hard abs dedicated [...]
Tags:brand·campaign·demographic·Design·Jersey Shore·logo·marketing·MTV·objectives·personality·philosophy·spokesperson·television
Today’s guest blog post is by Hans Wernke,Vice President, Digital Sales & Marketing, eMedFusion (a Division of KnowledgePoint360 Group). Hans is an experienced marketer and business development leader, with a strong focus on quality and innovation. After receiving his bachelor’s degree in education from Hogeschool Holland in Amsterdam, Hans worked for more than [...]
Tags:audience·biopharmaceutical·business·data·device·digital·drug·Education·exploration·HCP·healthcare·information·innovation·marketing·oasis·objectives·online·path·patient·plan·solution·strategy·success·traditional
Image courtesy of Discovery Health
By Jessica Goldsmith
Who is the voice of your organization?
For most organizations, the company voice is reflected in marketing materials, public relations efforts, on social networks and through brand ambassadors such as corporate or celebrity spokespeople. But in health care, spokespeople are often patients themselves. As pharma companies look to inform, educate [...]
Tags:advocate·awareness·brand ambassador·demographics·marketing·media training·messaging·objectives·Pharma·public relations·Sales·social media·spokesperson
By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)
Are you thinking this way [...]
Tags:brainstorm·client·communication·customer·diabetes·disease management·Education·information·innovation·marketing·motivation·objectives·Patients·Sales·Salesforce·service·value
