Tag Archives: objectives
Marketing Advice from MTV’s Jersey Shore
By Kimberly Reyes (@CommDuCoeur) Its the low-brow reality show thats captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTVs Jersey Shore follows the...
Posted in Social Media
Tagged brand, campaign, demographic, Design, Jersey Shore, logo, marketing, MTV, objectives, personality, philosophy, spokesperson, television
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Developing a Path to Digital Success
Today's guest blog post is by Hans Wernke,Vice President, Digital Sales & Marketing, eMedFusion (a Division of KnowledgePoint360 Group). Hans is an experienced marketer and business development...
Posted in Digital Health
Tagged audience, biopharmaceutical, business, data, device, digital, drug, Education, exploration, HCP, healthcare, information, innovation, marketing, oasis, objectives, online, path, patient, plan, solution, strategy, success, traditional
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Choosing a Spokesperson
Image courtesy of Discovery Health By Jessica Goldsmith Who is the voice of your organization? For most organizations, the company voice is reflected in marketing materials, public relations...
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Tagged advocate, awareness, brand ambassador, demographics, marketing, media training, messaging, objectives, Pharma, public relations, Sales, social media, spokesperson
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Are You Succeeding? Are You Sure?
By Jason Brandt (@Jasondmg3) GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the reps efficacy at customer...
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Tagged brainstorm, client, communication, customer, diabetes, disease management, Education, information, innovation, marketing, motivation, objectives, Patients, Sales, Salesforce, service, value
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